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16 October 2020 | Story Leonie Bolleurs | Photo Supplied
Dr Jan Swanepoel believes that the agricultural sector must be assisted in every possible way to shift its focus from mere subsistence farming, as is still the case in many parts of the world, to sustaining the lives of millions of people on the planet.

17 October is marked as International Day for the Eradication of Poverty by the United Nations (UN). 

The University of the Free State (UFS) is involved in several initiatives aimed at empowering communities to create a sustainable livelihood for themselves in the long run.

One of these initiatives includes a project to build competitiveness for communal farmers by developing the wool value chain in the Free State. 

The UFS Centre for Sustainable Agriculture, Rural Development and Extension (CENSARDE) submitted a proposal to the Regional Universities Forum for Capacity Building in Agriculture (RUFORUM); their proposal was selected, and they were awarded a grant of US$300 000. 

Dr Jan Swanepoel, Senior Lecturer and Researcher at CENSARDE, says the world is moving from local and national markets towards a global system of trading. This means that neighbouring farmers working on small plots of land may be competing with large industrial farmers from another country in a single marketplace.

A drive to commercialise

He adds that in developing countries, there is increasing pressure on farmers to commercialise their operations. “In order to meet the drive for greater commercialisation, new skills must be developed to support farmers in becoming better entrepreneurs. Assistance towards infrastructure must be provided; and the needs of farmers, such as market access, must be identified and catered for.”

Dr Swanepoel points out that the agricultural sector must be assisted in every possible way to shift its focus from mere subsistence farming, as is still the case in many parts of the world, to sustaining the livelihoods of millions of people on the planet. 

“As the agricultural sector starts to realise this more fundamental role and responsibilities with regard to production, new strategies can be conceived towards the enhancement of the socio-economic status of all role players in the agricultural sector,” he says.

One of the industries that agriculture in South Africa can expand on, is the wool industry. 

“China is the biggest buyer of South African wool. During lockdown, no wool from South Africa was exported to China, causing the price of wool to drop significantly. Fortunately, the markets have opened up, the excess wool from Australia has been absorbed, and China is buying wool at full capacity now. Even though the price of wool is 30% below the price of last year, the markets are reacting positively, showing a steady increase. Wool buyers believe that this trend will continue due to international market demand exceeding the supply,” says Dr Swanepoel.

He also believes the creation of niche products from the wool will add to the existing value chain, creating more jobs and an opportunity for enlarging the export market.

Profitable and sustainable venture

CENCARDE is involved in an attempt to transform communal woolgrowers’ production from an underachieving enterprise to a profitable, sustainable, and renewable venture to enhance the livelihoods of communal wool producers. 

“In addition, with the extension of the value chain directly to consumers, job creation and development plays a vital role in supporting the South African National Treasury’s strategy,” adds Dr Swanepoel.

This project is thus built around the commercialisation of wool production in the communal areas of the Free State, by developing strategies to be implemented concurrently in order to attempt to manage the various challenges faced by these growers. 

As part of this project, a centralised infrastructure hub will be established on the UFS experimental farm to support wool production and processing. Woolgrowers, sheepshearers, and men and women from the community will also be equipped with the necessary skills and knowledge to operate in the wool industry. Adding to these skills, members of the community will be taught entrepreneurial skills in different aspects of wool processing, such as knitting, making felt products, spinning, and weaving. 

Another helpful aspect of this project is linking the communal woolgrowers to markets, and in so doing, giving them a collaborative advantage.

Educational benefits

However, not only communal woolgrowers will benefit from this programme. It also has educational benefits, as the project is designed to incorporate research. According to Dr Swanepoel, CENSARDE is very committed and are using this project as a pilot to demonstrate the potential for a more multidisciplinary, multi-stakeholder approach to education, research, and development. Fifteen students will directly benefit from this project, including two PhD and three master’s students.

Also adding value to the project is the development of private partnerships in the form of the Dohne Merino Breed Society, commercial farmers, and other key wool marketing agencies – which will assist with technical matters and knowledge – as well as the Free State Department of Agriculture.

All participants strive for more profitable and competitive communal woolgrowers in a changing global wool market. The project is not another educational exercise but will equip woolgrowers to change their circumstances for the better.

News Archive

Team on the way to SIFE world cup
2007-07-16

 

A team of students from the University of the Free State (UFS) has won a national competition in business skills and entrepreneurship, and will be representing South Africa at the Students in Free Enterprise (SIFE) World Cup in New York later this year.

The SIFE World Cup will be held in New York from 10 to 12 October, and will feature student teams from 40 countries.

Antonia Gumede, a UFS student, says the competition involves students developing sustainable business models based in the community, which are evaluated in terms of entrepreneurship, financial literacy, business ethics, market economics and success skills.

Gumede says the UFS entry won first prize in all five categories at this year’s national competition.

The UFS team consisted of seven students and two faculty advisers, and included a diverse group of students studying in fields such as accounting, psychology, social science and actuarial science.

The UFS won the national SIFE competition for three years in a row – 2002, 2003 and 2004. This year (2007), the UFS team emerged as the winner for the fourth time.

The Co-ordinator of Community Service in the Faculty of Economic and Management Sciences, Tessa Ndlovu, attributes the success of the team to the university’s policy of community service learning, which she says motivates students to get involved in academically grounded projects that contribute to the well-being of the community.

“The financial, academic and emotional support from the Faculty of Economic and Management Sciences, as well as the faculty’s contribution to community service learning on the campus, contributes to the success of the team,” added Ndlovu.

The UFS SIFE team has been sweeping the board nationally. They first won the competition in 2002 and went on to represent the country at the SIFE World Cup in Amsterdam (the Netherlands), where they came fourth out of 33 countries.

In the following year (2003), the SIFE UFS team was once again crowned the national champion and went on to represent South Africa internationally, coming second in Mainz, Germany.

SIFE teams spend the academic year conducting projects that specifically meet the communities’ unique needs. These efforts assist aspiring entrepreneurs, struggling business owners, low-income families and children by teaching them how to succeed in a global market economy.

“Teams have the tremendous asset of learning from business experts who serve on their Business Advisory Boards. These people not only provide mentorship and guidance to them in terms of their projects, but also introduce them to other leaders in the community and give them access to needed resources,” said Nldovu.

“It is an unparalleled feeling to know that the contribution we as students make in our communities actually matters,” added Gumede.

Media release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
16 July 2007
 

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