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08 October 2020 | Story Leonie Bolleurs | Photo Supplied
Vicky Simpson believes our current reality is temporary and that we are more than capable to adjust, regardless of our understanding of what ‘normal’ is.

Vicky Simpson is Development Officer in the Office for Institutional Advancement at the university, where one of her main focus areas is to secure funding for UFS projects and raising funds for student bursaries and the No Student Hungry Programme. 

Simpson, an energetic and proactive person who has a passion for interventions that are humanitarian in nature, says she considers herself lucky to be able to align that which she is passionate about with her career, where she can promote the greater good and create opportunities for others.

“I love working with people and I draw energy from interpersonal interactions. I am an extrovert.”

But the strict lockdown regulations implemented by government in March due to the COVID-19 pandemic, which limited personal interaction – dampened Simpson’s enthusiasm for life.

“The side effect was constant snacking – given that the fridge was next to my temporary office. My energy took a dip and I gained weight.”

Keeping positive

“My partner being a frontline medical worker added additional challenges, given that we had to implement strict routines to keep COVID-19 out of our home. We were both rather drained and had to find ways to keep each other positive.”

Practical as she is, Simpson determined that she craved interaction and fresh air.

“I decided to do video calls with friends and family. This made up for the lack of social contact.”

For fresh air, Simpson started a light exercise routine once South Africans were allowed to go for walks, and gradually increased it. “Exercise and healthy nutritional choices lifted my mood. Basically, I used my time wisely and decided to change my routine for the better,” Simpson adds.

She says the key is to set small goals and to take things slowly. “One small victory at a time.” 

Healthy choices

The pandemic challenged Simpson to embrace a more active lifestyle. “The situation forced me to do introspection, self-care, and nurturing,” she says.

Her advice to others is to make the tough choices. “It is easy to get caught up in a routine where you can’t find the time to go for a walk. Evaluate your routine. Start slowly. And do not forget to drink lots of water, take your vitamins, and eat healthier,” she adds.

Simpson explains that she started off by walking only 30 minutes every second day. But once the serotonin bug bit her, she was hooked. Now she goes for a 5 km run at least once a week. “I simply want to feel healthier again,” she says.

She believes our current reality is temporary and she is looking forward to life after lockdown. 

And what is she looking forward to most? Seeing other people smile. “Yes, I randomly smile at strangers. They always smile back. There is not enough love in this world and small things go a long way,” she says.


News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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