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09 October 2020 Photo Supplied
Kgalalelo Motlhabane
A Master of Commerce degree with specialisation in Industrial Psychology will be conferred on Kgalalelo Motlhabane, a graduate and funding officer at the Postgraduate School at UFS on Friday 9 October 2020 in a virtual graduation.

One of the success stories of this year’s virtual graduation is Kgalalelo Motlhabane, a graduate and funding officer at the Postgraduate School, University of the Free State (UFS), who was presented with an award from the National Research Foundation as the best designated authority for 2019.

Motlhabane, who lost her mother when she was in high school, didn’t just have to overcome poverty on her way to her first qualification, but also the fear of ending up on the street. On Friday 9 October she received a Master of Commerce degree with specialisation in Industrial Psychology.

A lot of challenges

“I had a lot of challenges during my first-year undergraduate studies. I could not afford textbooks and stationery. I spent most of my time in the library studying. More often I would be without food and proper clothes to wear.

“I would get warnings from my landlord when the rent was late. Sometimes I would find my room locked and my personal stuff removed. Not being able to pay outstanding fees restricted me from receiving my final results at the end of semesters and exacerbated the situation,” says Motlhabane.

Regardless of all these challenges, she was determined to not give up and return home to the impoverished community of Itireleng village near Pampierstad in the Northern Cape.

Overcoming the challenges

It was actually the distress, poverty and the difficult situation at home, together with her daily struggles that kept her focused. Through hard work, she managed to receive funding from NSFAS for her second and third years and despite the hardships, she obtained her BSocSci degree with distinction at the end of 2012.

“I was then selected to enroll for an Honours degree in Industrial Psychology in 2013. Without any funding prospects for my studies, I wrote to the former university rector Prof Jonathan Jansen, seeking financial assistance.

“Prof Jansen was very impressed with my exceptional academic performance and offered to pay my fees. He also offered me a position to work as a student assistant. I worked for three hours every day before going to the library to do my assignments and prepare for classes, presentations, tests and exams. I completed my Honours degree in 2013.”

In 2014, Motlhabane was employed as an intern at the UFS Human Resources Department and also enrolled for a postgraduate diploma in gender studies, which she obtained at the end of that year. The following year she joined the postgraduate school and started with her Master’s degree in late 2016.

Obtaining a Master’s degree

This was no easy task as she was employed full time which left her with little time to work thoroughly on her thesis, her limited knowledge about research, work pressures and demands, rejections, lack of support, discouragements, accidents and the inability to cope also played a role.  

“I would like to thank God for the strength he gave me to cope throughout my journey, my family for their prayers and continued support, as well as Prof Jonathan Jansen, Prof Petrus Nel and Prof Ebben van Zyl for their kind support and contribution towards my studies. Indeed, the future belongs to those who believe in the beauty of their dreams,” says Motlhabane.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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