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UFS hosts National Student Entrepreneurship Week (#SEW2020)

22 October 2020 | Story Nitha Ramnath

The National Student Entrepreneurship Week (#SEW2020) is a project of Entrepreneurship Development in Higher Education (EDHE) in collaboration with Universities South Africa (USAf).

The University of the Free State (UFS) has been selected to host the National Student Entrepreneurship Week from 2 to 4 November 2020. The programme is presented virtually and will be streamed by the UFS from 2 to 4 November; the events can be accessed live on the Whova app and on Facebook: @EDHEStudententrepreneurship, allowing students to watch at their convenience.

Background of SEW 2020

The National Student Entrepreneurship Week was piloted in 2017 and successfully executed in 2018 by the public universities and TVET colleges. This year, themed #AfroTech, #SEW2020 aims to gain participation from all (26) public universities and TVET colleges.

Objectives of SEW 2020

The objectives of Student Entrepreneurship Week are to raise awareness among students that participation in the economy is not necessarily only through the avenue of formal employment. Students are encouraged to develop innovative and creative ideas to solve many problems facing society. This year, the event allows universities and TVET colleges to showcase the different entrepreneurial activities and achievements of their institutions, which are intended to raise awareness and inspire students towards entrepreneurship and emphasising the benefits of having the best of both worlds as a student and as an entrepreneur.

Format of event

The event promises to offer a high-impact experience that will be easily accessible virtually, with multi-institutional participation and collaboration nationally. Participating universities will contribute to the content of the programme, which will be curated by the EDHE and livestreamed by the EDHE production partner.

The virtual format of the event allows students to preselect sessions in order to create a personalised experience that is customised for their personal schedules and circumstances. Students can watch the live stream as well as missed sessions on YouTube, and further engage with their own institution or with EDHE on social media.

More information on the Student Entrepreneurship Week can be found at https://edhe.co.za/

News Archive

Trading innovative ideas for academic bursaries worth R275 000

2015-11-09

The top three individual bursary winners with TATA and UFS representatives. From Left: Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo: Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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