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01 October 2020 | Story Thabo Kessah | Photo Supplied
Siphamandla Shabangu hopes to develop intercontinental networks during the Qatar University webinar.

“Assume you are in a leadership position, what can you do to improve the future of higher education?”
This is one of the questions Qwaqwa Campus SRC member, Siphamandla Shabangu, will be discussing during an international webinar to be hosted by Qatar University on Monday 5 October 2020. He will represent the University of the Free State, South Africa, and the African continent as a panellist to discuss the topic: Preparing for an Unpredictable Future: Global Insights from Higher Education Students. 

“Words to describe how it feels to represent not only my campus or institution, but the whole South African nation can never express this new feeling I have,” said Siphamandla. “I have never been afforded such an auspicious opportunity. This is indeed a new feeling for me, and I will do my best to turn it into a habit. I am honoured to have been selected to represent South Africa in a global academic and leadership space. I am a proud UFS ambassador and hope to one day become the face of the University of the Free State,” he added.

Tough selection process

Siphamandla revealed that the process of selection started with the Career Development office on campus. “I was selected among many greater minds on the Qwaqwa Campus. Fortunately, I further prospered among students across all three campuses of the University of the Free State, and finally became one of the best among the greats. Now, I am proud to be part of six unique panellists from different countries to unpack the impact of COVID-19 on institutions of higher learning. In fact, it is a prestigious honour to be the only African panellist – black African for that matter – in this global panel discussion,” he said.

Looking forward to the webinar

“I would very much like to acquire student lived experiences from countries outside the continent during the COVID-19 pandemic. I am also interested to know what methods of learning are sustainably applied at higher learning institutions from the perspectives of developing and highly developed countries. Moreover, I am eager to find out as to what leadership-inspired methods work best in different continents within the educational space that is gradually consumed by the Fourth Industrial Revolution. Furthermore, I am looking forward to developing international and intercontinental networks that will equip me to best explore opportunities across the globe. The academic space is dominated by intellects, visionaries, hustlers, lifelong learners, problem solvers, and even creative thinkers such as artists. However, it is within us to broaden the potential we have in life. It would be gratifying to know higher education systems from other prominent countries,” said Siphamandla.

The panel discussion will take place on Monday 5 October from 12:00 to13:00 (South African time). Other panellists are from the United Kingdom, Russia, Japan, Turkey, and Qatar. 

Siphamandla is currently serving as the SRC member responsible for Universal Access and Social Justice Council.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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