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12 October 2020
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Story Dr Cindé Greyling
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Photo Supplied
Exercise and nutrition can work wonders for your mental health – you don’t even have to ‘feel like’ or ‘enjoy’ moving around and eating well for it to work – it does its thing anyway.
Nowadays, people talk about mental health like it is the common cold – which is good! But do you know what it really means? Being mentally healthy does not only refer to the absence of a mental illness but includes your emotional and social well-being. One would almost want to add physical well-being too, since a healthy body does indeed support a healthy mind. However, since so many people consider themselves ‘mental health experts’, some myths have been sold as truths.
Myth #1 – You are doomed.
Nope. Never. You are never doomed. There is always help. Mental-health therapies range from self-help, talk therapy, medication, to hospitalisation in some cases. Somewhere on this spectrum of treatments, there will be something that works for you. But you must be willing to get the help and do the work. For starters, exercise and nutrition can work wonders – you do not even have to ‘feel like’ or ‘enjoy’ moving around and eating well for it to work – it does its thing anyway.
Myth #2 – It won’t affect you.
It may. Research suggests that one in five people may suffer from a mental illness at some point in their lives. Being well now does not mean that it will stay that way. Biological and environmental factors both impact your mental health. Hopefully not, but at some point, you may experience an event that affects your mental health.
To remain integrated in a community is always beneficial
for anyone suffering from a mental or physical condition.
Myth #3 – Someone struggling with mental health must be left alone.
Hardly! To remain integrated in a community is always beneficial for anyone suffering from a mental or physical condition. You do not need to fix them, but to remain a friend. Continue to invite them, even if they decline. Do not judge, and do not try to understand. Just stay around.
Go and be kind to yourself, and to those around you.
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.