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16 October 2020 | Story Leonie Bolleurs | Photo Supplied
Qinisani Qwabe, one of the Mail & Guardian Top 200 Young South Africans, considers it important to always reach out and contribute to someone's life, no matter how small it may be.

Looking back at 2020, most people will not have fond memories. But for Qinisani Qwabe, a second-year PhD student in the Centre for Sustainable Agriculture, Rural Development and Extension, 2020 turned out to be a good year.

On 10 September, he heard that he was selected as one of the Mail & Guardian Top 200 Young South Africans in the education category. As if being elected as one of the prestigious group of young people is not enough, Qwabe added another feather in his cap when he was chosen as one of 21 young scientists by the Academy of Science of South Africa (ASSAf), in collaboration with the Department of Science and Innovation (DSI). 

When offered the chance to represent South Africa at a BRICS Conference in Russia, he seized the opportunity with both hands. At this virtual event, he presented a paper on a topic he cares about a lot – ecology. His paper, using a South African case study, was titled: The role of agrobiodiversity on environmental management and its impact on human ecology.

Sustainable resources

From an early age, growing up in a very isolated community called iSihuzu on the outskirts of Richards Bay, Qwabe worked hard. He not only reaped the rewards by seeing all his tuition fees paid, but he was also offered opportunities to make a difference in society. 

“I want to see a society that leads a sustainable life and values its natural resources. This is what wakes me up every morning. That is what I am working towards,” he says.

Qwabe has a registered organisation that, among others, seeks to achieve agricultural biodiversity, respect and value for local knowledge, sustainable development, as well as youth and community engagement.  

The organisation has two legs – one dealing with agricultural production and the other focusing on social entrepreneurship. “As part of this social entrepreneurship initiative, we are working with schools in the north of KwaZulu-Natal, where we do outreach programmes (e.g. donating school uniforms), and run projects driven towards sustainability,” says Qwabe.

But he believes that it is his voice on indigenous foods, together with his passion for research – complemented by community development initiatives – that contributed to his selection as one of Mail & Guardian’s top 200 Young South Africans. 

A greater vision

He is happy to be in the academia and believes that it will propel him towards his greater vision. 

“My vision for my future is to be well-known for my contributions on matters of environmental sustainability, and equally so, for community development. Parallel to my philanthropic undertakings, I envision being a leader in one of the leading organisations on environmental sustainability, such as the World Health Organisation's Food and Agricultural Organisation (FAO),” says Qwabe. 

Here he would like to focus his energies on food security, nutrition, and food safety; sustainable management and use of natural resources and forestry; and institutional capacity building for the sustained management of natural resources and increased agriculture production.

The next generation

Qwabe believes he is making an impact and building a solid foundation for the upcoming generations to build upon.  He urges the youth of South Africa to strive to make a difference. “No matter how small it might seem,” he says.

“To borrow from the American songwriter, Michael Jackson – WE are the world. And that 'WEness' denotes that each one of us has a role to play.

 

 

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UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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