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UFS scholars recognised by Academy of Science

23 October 2020 | Story Andre Damons | Photo Supplied

Read More picture — Prof Johan H Meyer and Prof Hussen Solomon.

Two scholars from the University of the Free State (UFS) are among 31 of the country’s leading scholars and scientists who were inaugurated as new members of the Academy of Science of South Africa (ASSAf).

Prof Johan H Meyer from the Department of Mathematics and Applied Mathematics and Prof Hussein Solomon from the Department of Political Studies and Governance were inaugurated as members of the ASSAf during the annual award ceremony that was held virtually on 14 October 2020.

Looking forward to make a contribution

Prof Solomon says he is humbled to be included into the ASSAf family.

“Earlier this year, Prof Neil Roos asked if he could nominate me for ASSAf. This was done in March, after which I heard nothing until last week. What it means to me is an acknowledgment of my cumulative academic career spanning 31 years. I look forward to making a contribution via ASSAf towards the next generation of scholars and scholarship in SA,” says Prof Solomon.

Humbled and honoured

Prof Meyer says he was asked by the top management of the UFS to apply for membership, but his inclusion came out the blue.

“I feel humbled by this inclusion – to be welcomed in a community that is regarded scientifically significant. I never expected to be selected, but I am nevertheless satisfied with the contributions I could make, in particular to the mathematical community. I feel honoured, and trust that I will be able to live up to it for several years to come,” says Prof Meyer.

Serve as role models for younger academics

Prof Corli Witthuhn, Vice-Rector: Research and Internationalisation, said this honour was bestowed upon the two researchers whose work has been judged by their peers to have significant international impact.

“We are very proud of the two outstanding researchers who were selected as members of the Academy of Science of South Africa during 2020. They continue to serve as role models for our younger academics in natural science and in the humanities and social sciences who are striving to produce the highest quality research that is relevant to a local and international audience.”

As the official Academy of South Africa, ASSAf honours the country’s most outstanding scholars by electing them to membership of the Academy. ASSAf members are drawn from the full spectrum of disciplines. New members are elected each year by the full membership of the Academy is in recognition of scholarly achievement. Members are the core asset of the Academy and give of their time and expertise voluntarily in the service of society. The 31 new ASSAf members bring the total membership of ASSAf to 597.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture

2014-10-31

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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