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10 September 2020 | Story Barend Nagel | Photo Barend Nagel

There is a notable quote by one of the most prolific and influential composers ever, that says: 

“The music is not in the notes,
but in the silence in between.”
- Wolfgang Amadeus Mozart

Mozart’s proclamation is relevant, now more than ever. In many cases, we may not realise that those who are more silent than others are most likely faced with adversity in terms of their mental health.

To counteract this silence, UFS Clinical Psychologist, Angela Vorster from the School of Clinical Medicine, devised the UFS Medical Students ‘Unplugged’ initiative as part of a larger campaign. Vorster says the campaign creates an opportunity to encourage students to reconnect with their soulful side.

“Each year we choose a mental-health issue and focus our theme on raising awareness – e.g. suicide awareness.” This year’s theme is ‘In my blood’ depression and anxiety awareness. Sadly, the 2020 ‘Unplugged’ event had to be cancelled due to the unfortunate (and mentally taxing) circumstances we are currently facing around the globe. Nonetheless, Vorster’s evident compassion and benevolence towards individuals’ mental health did not allow the pandemic to discourage her from finding innovative ways of keeping harmony.

“Once we all returned to a 'new normal', I invited our students to submit recordings of their music. This then became a channel of its own on YouTube – and we could not be prouder of our musically talented students.” According to Vorster, research and literature have established that music has a significant impact on relieving emotional distress and improving our moods. “It became evident during therapy sessions how important music is in helping our students express their emotions, relax, and also engage their creativity,” says Vorster.

With Mental Health Month inching it’s way closer, and World Suicide Prevention Day on 10 September, we should all embrace the ‘magic’ of music and the positive effects it has on our psychological and mental well-being. So, turn up the volume and defeat the silence in your life with your favourite music. Play an instrument, turn up the volume on your iPod, sing in the shower, or watch the UFS Students ‘Unplugged’ videos on YouTube; allow music to heal your ‘silences in between’.

 


News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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