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10 September 2020 | Story Barend Nagel | Photo Barend Nagel

There is a notable quote by one of the most prolific and influential composers ever, that says: 

“The music is not in the notes,
but in the silence in between.”
- Wolfgang Amadeus Mozart

Mozart’s proclamation is relevant, now more than ever. In many cases, we may not realise that those who are more silent than others are most likely faced with adversity in terms of their mental health.

To counteract this silence, UFS Clinical Psychologist, Angela Vorster from the School of Clinical Medicine, devised the UFS Medical Students ‘Unplugged’ initiative as part of a larger campaign. Vorster says the campaign creates an opportunity to encourage students to reconnect with their soulful side.

“Each year we choose a mental-health issue and focus our theme on raising awareness – e.g. suicide awareness.” This year’s theme is ‘In my blood’ depression and anxiety awareness. Sadly, the 2020 ‘Unplugged’ event had to be cancelled due to the unfortunate (and mentally taxing) circumstances we are currently facing around the globe. Nonetheless, Vorster’s evident compassion and benevolence towards individuals’ mental health did not allow the pandemic to discourage her from finding innovative ways of keeping harmony.

“Once we all returned to a 'new normal', I invited our students to submit recordings of their music. This then became a channel of its own on YouTube – and we could not be prouder of our musically talented students.” According to Vorster, research and literature have established that music has a significant impact on relieving emotional distress and improving our moods. “It became evident during therapy sessions how important music is in helping our students express their emotions, relax, and also engage their creativity,” says Vorster.

With Mental Health Month inching it’s way closer, and World Suicide Prevention Day on 10 September, we should all embrace the ‘magic’ of music and the positive effects it has on our psychological and mental well-being. So, turn up the volume and defeat the silence in your life with your favourite music. Play an instrument, turn up the volume on your iPod, sing in the shower, or watch the UFS Students ‘Unplugged’ videos on YouTube; allow music to heal your ‘silences in between’.

 


News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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