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10 September 2020 | Story Eugene Seegers | Photo Sonia du Toit (Kaleidoscope Studio)
Dr Marinkie Madiope in official UFS gown
Dr Maria Madiope

Everywhere you look, our colleagues at the UFS are stepping up and stepping into the new digital space. With the move to virtual events, staff members at the university are able to participate in discussions and webinars across the continent at various other institutions of higher learning. 

One such virtual event recently took place for Women’s Month. The Tshwane University of Technology hosted the Annual Adelaide Tambo Memorial Lecture on 27 August. The theme was Is the face of the boardroom in global organisations changing women representation in influential positions?

Dr Phumzile Mlambo-Ngcuka, United Nations Under-Secretary General and Executive Director of UN Women, focused in her presentation on themes regarding girls’ education and women’s health, both of which have been threatened by the COVID-19 pandemic.

As the respondent, Dr Maria Madiope, Principal of the UFS South Campus, dealt with the patriarchal domination and violence that modern women and girls endure, as well as the way “their sexuality and aptitude is disrespected and how they are subjugated and side-lined in the political, corporate, social, and cultural arena.” She said that it is incumbent on the modern generation of women to reignite the flame that fuelled the struggle for feminine recognition and equality. “We are beholden not only to the legacy of those that came before us, but also to the eager eyes that look up to us,” she concluded. 

Dr Madiope also announced her support for Dr Mlambo-Ngcuka’s Generation Equality campaign against gender-based violence, and she echoed the sentiments of the rallying hashtag #JustChair, which breaks down discrimination based on the use of gendered terms such as ‘chairman’ for the leader of a meeting or corporation.

Dr Adelaide Tambo’s life was characterised by a love of knowledge, as she believed that people need as much power to be able to handle challenges facing the country, the continent, and the planet. She strove for the emancipation of women in general, focusing on the importance of education and how it can improve a woman’s life, and encouraged a strong culture of learning.

The event was livestreamed on Facebook and Zoom; go to https://www.facebook.com/805899996152814/videos/1036964343420927 to watch the full presentation.

News Archive

International delegates attend SACOMM conference at UFS
2016-10-12

Description: SACOMM conference  Tags: SACOMM conference

From the left: Prof Colin Chasi, Chairperson of the
South African Communications Association,
Dr Dalme Mulder UFS Lecturer; Dr Wilmien Marais,
UFS Lecturer; Prof Johann de Wet, former head of
UFS Department of Communication Science
Prof Tom O’Regan, University of Queensland (Australia)
and Prof Milli Rivera, Head of the UFS Department of
Communication Science during the conference on the
UFS Bloemfontein Campus.
Photo: Rulanzen Martin

Communication from within and below: Social Transformation and Inclusiveness. That was the theme of the 2016 South African Communication Association (SACOMM) conference, hosted at the Bloemfontein Campus of the University of the Free State (UFS) from 3 to 5 October 2016.

“Through this theme, participants were invited to submit papers that examined the role of communication in today’s tumultuous climate,” said Prof Mili Rivera, Head of the Department of Communication Science at the UFS.

A total of 140 delegates from other South African universities, as well as international delegates from Zimbabwe, Nigeria, the United Kingdom, United States, and Australia attended the conference. It was the second time in ten years that the UFS hosted the conference.

Organisation to mentor and support emerging scholars
Various staff members and students from the UFS Department of Communication Science presented papers during the three days.

Annette van Baalen and Dr Dalme Mulder, both lecturers in the department, won the best paper award in the Corporate Communication division. A number of emerging scholars also presented papers. “The organisation is committed to mentoring and supporting emerging scholars in the field of Communication Science,” said Prof Rivera.

Association must be agent of change in curriculum
Delegates discussed the role of the organisation (SACOMM) as an agent of change in terms of decolonising the curriculum. The focus was on training journalists to cover crises in a fair and balanced manner. The book The Art of Persuasive Communication - A Process (4th Edition) by Prof Johann de Wet, former head of the UFS Department of Communication Science, was also launched during the conference.

The next SACOMM conference will take place at Rhodes University in 2017.

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