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24 September 2020 | Story Bulelwa Moikwatlhai | Photo Supplied
The third edition of the UFS International Cultural Diversity Festival took place on 24 September 2020, organised annually by the UFS Office for International Affairs in Heritage Month. As part of the South African Heritage Day celebrations, the event honours the different heritages at the UFS. The entire day is dedicated to the expression of diverse cultural experiences from all over the world. “Even during this uncertain time, it is important to find time to celebrate our uniqueness and to appreciate one another’s heritage and culture in the spirit of our humanity”, says Bulelwa Moikwatlhai, Coordinator of the International Cultural Diversity Festival. 

Connecting cultures

This year’s theme was ‘Connecting the Cultures’. It focused on the digital ways of connecting the world while sharing different cultural experiences and celebrations, as well as embracing Heritage Day. The day consisted of a lot of virtual activities, messages being shared, a collaboration of songs that brought light and laughter during this time of a world pandemic. “Individuals from different cultures have been invited to share their favourite cultural cuisines, regalia, songs, and dances, and last words of encouragement and support during these times in their home language while providing translation,” says Prof Corli Witthuhn, Vice-Rector: Research and Internationalisation. 

The programme included artistic presentations by the UFS Arts, Culture, and Dialogue office in the Students Affairs Division, coordinated by Angelo Mockie. 

International Cultural Diversity

Director of the UFS Office for International Affairs, Cornelius Hagenmeier, explained that cultural diversity is central to the university’s internationalisation process. He emphasised that the university actively strives to increase its international diversity, which nurtures intellectual cross-fertilisation and the incubation of new ideas. Central is that everyone, irrespective of culture and origin, should feel welcome at the UFS, he says.
The virtual festival allowed students and staff to share and celebrate who they are while learning from each other. This enhances the international and intercultural competencies of the transforming UFS community.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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