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24 September 2020 | Story Bulelwa Moikwatlhai | Photo Supplied
The third edition of the UFS International Cultural Diversity Festival took place on 24 September 2020, organised annually by the UFS Office for International Affairs in Heritage Month. As part of the South African Heritage Day celebrations, the event honours the different heritages at the UFS. The entire day is dedicated to the expression of diverse cultural experiences from all over the world. “Even during this uncertain time, it is important to find time to celebrate our uniqueness and to appreciate one another’s heritage and culture in the spirit of our humanity”, says Bulelwa Moikwatlhai, Coordinator of the International Cultural Diversity Festival. 

Connecting cultures

This year’s theme was ‘Connecting the Cultures’. It focused on the digital ways of connecting the world while sharing different cultural experiences and celebrations, as well as embracing Heritage Day. The day consisted of a lot of virtual activities, messages being shared, a collaboration of songs that brought light and laughter during this time of a world pandemic. “Individuals from different cultures have been invited to share their favourite cultural cuisines, regalia, songs, and dances, and last words of encouragement and support during these times in their home language while providing translation,” says Prof Corli Witthuhn, Vice-Rector: Research and Internationalisation. 

The programme included artistic presentations by the UFS Arts, Culture, and Dialogue office in the Students Affairs Division, coordinated by Angelo Mockie. 

International Cultural Diversity

Director of the UFS Office for International Affairs, Cornelius Hagenmeier, explained that cultural diversity is central to the university’s internationalisation process. He emphasised that the university actively strives to increase its international diversity, which nurtures intellectual cross-fertilisation and the incubation of new ideas. Central is that everyone, irrespective of culture and origin, should feel welcome at the UFS, he says.
The virtual festival allowed students and staff to share and celebrate who they are while learning from each other. This enhances the international and intercultural competencies of the transforming UFS community.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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