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24 September 2020 | Story Bulelwa Moikwatlhai | Photo Supplied

The third edition of the UFS International Cultural Diversity Festival took place on 24 September 2020, organised annually by the UFS Office for International Affairs in Heritage Month. As part of the South African Heritage Day celebrations, the event honours the different heritages at the UFS. The entire day is dedicated to the expression of diverse cultural experiences from all over the world. “Even during this uncertain time, it is important to find time to celebrate our uniqueness and to appreciate one another’s heritage and culture in the spirit of our humanity”, says Bulelwa Moikwatlhai, Coordinator of the International Cultural Diversity Festival. 

Connecting cultures

This year’s theme was ‘Connecting the Cultures’. It focused on the digital ways of connecting the world while sharing different cultural experiences and celebrations, as well as embracing Heritage Day. The day consisted of a lot of virtual activities, messages being shared, a collaboration of songs that brought light and laughter during this time of a world pandemic. “Individuals from different cultures have been invited to share their favourite cultural cuisines, regalia, songs, and dances, and last words of encouragement and support during these times in their home language while providing translation,” says Prof Corli Witthuhn, Vice-Rector: Research and Internationalisation. 

The programme included artistic presentations by the UFS Arts, Culture, and Dialogue office in the Students Affairs Division, coordinated by Angelo Mockie. 

International Cultural Diversity

Director of the UFS Office for International Affairs, Cornelius Hagenmeier, explained that cultural diversity is central to the university’s internationalisation process. He emphasised that the university actively strives to increase its international diversity, which nurtures intellectual cross-fertilisation and the incubation of new ideas. Central is that everyone, irrespective of culture and origin, should feel welcome at the UFS, he says.
The virtual festival allowed students and staff to share and celebrate who they are while learning from each other. This enhances the international and intercultural competencies of the transforming UFS community.

News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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