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01 September 2020 | Story Nonsindiso Qwabe | Photo Supplied
Women
Carol Bouwer and Prof Puleng LenkaBula believe that the nation is constantly diverting to other issues that take the focus away from amplifying voices for the protection of women and children, hence no real change has taken place. Photo: Supplied

The intersectionality between politics, feminism, and social justice was unpacked extensively in the Student Affairs Women’s Month Webinar that took place on 25 August 2020. This was the second in a series initiated by the Qwaqwa Campus Student Affairs. Director of Student Affairs, Nicole Morris, said the webinars were initiated to encourage difficult conversations around womanhood in South Africa.

UFS Vice-Rector Institutional Change, Student Affairs, and Engaged Scholarship, Prof Puleng LenkaBula, and renowned businesswoman and media mogul, Carol Bouwer, were featured in the second instalment. Together they unpacked the dynamics of being a woman in modern-day South Africa in the face of the scourge of violence against women and children, as well as the transformation and greater representation of women in both positions and institutions of power.

 

Challenge the systems

Setting the tone, Prof LenkaBula said society as a collective needed to come together to challenge systems that oppress, mute, silence, and make it impossible for women to become dignified and contribute fully to the society we live in.

 “If we are to promote social justice, feminism, ethics, and gendered analysis, we have to ensure that we constantly challenge, rethink, and think again around issues that we feel are withholding women from being fully themselves.”

 Bouwer and Prof LenkaBula said the nation is constantly diverted to other issues that are shifting the focus from amplifying voices for the protection of women and children, hence no real change has taken place.

 “As someone who began working during the birth of our freedom in 1994, I think back to the elation that we felt at the creation of the constitution. There was so much jubilation about it, but we exported that excitement to the world and talked about what we had attained without practising it here.”

 “We continue to create systems and amazing documents as a nation, yet we do not implement the very things that will lead to a point where discussions such as these do not need to take place,” Bouwer said.

 Bouwer said the COVID-19 pandemic showed that South Africa had the necessary resources to prioritise gender-based violence, but those in power chose not to.

 “As we speak today, gender-based violence has become a national crisis. We talk about the intersectionality between politics, feminism, and social justice against the confluence of the opposite happening. With what happened when the COVID-19 pandemic was declared a national disaster, we’ve realised that we do have the wherewithal to mobilise for action in this nation, and it is the one thing we have not seen our leaders do,” she said.

 

Part-time feminism will not help

Prof LenkaBula said rethinking feminism was needed to move away from definitions of anti-manhood in order to promote feminist ideals that would benefit the nation as a whole.

 “As a feminist, I want to promote the idea that feminists are not promoting the defamation or marginalisation of men or stripping them of their dignity. We are saying that as men and women, no matter our gender or sexuality, we can work together to ensure that we all live with dignity, we all are equal, and we all express our talents, and are able to utilise opportunities that are available to us in fair ways.”

 Alluding to this, Bouwer said she hoped to see part-time feminism done away with in the rebuilding of society after the pandemic. “Coming out of this pandemic, may our feminism be transformed by everything that is currently happening. There is a huge injection of pathos happening right now and I hope that it is not a fad like everything else that has happened in South Africa, but that it becomes something that we really embody as we go back to whatever normal is going to look like,” she said.

 Qwaqwa Campus SRC Secretary General, Nelisiwe Masango, said the Division of Student Affairs planned the Women’s Month Webinars to discuss topics on issues that affect women directly.

 “These programmes are quite insightful and uplifting. They especially encourage young women to see that the revolution is there, it is real, and it is practical. It gives meaning to continue advocating for better and safe spaces for women. Many times, spaces of contestation are male dominated and therefore women have to be empowered to contest these spaces. These engagements must be ongoing or continuous so that we all understand the issues we are affected by and advocate for a better society.”

News Archive

Guest lecture: Mr Pretorius, CEO of McCarthy Limited
2004-11-05

The challenges facing business leaders in a rapidly changing South Africa

“The world we used to know does not exist anymore. Leaders are continually dealing with crisis and opportunities, in a high-pressure environment,” said Mr Brand Pretorius, honorary professor from the University of the Free State , delivering his 13th guest lecture on the challenges facing business leaders in a rapidly changing South Africa .

Mr Pretorius, CEO of McCarthy Limited, identified certain trends which are responsible for changes to the South African business environment. He said the South African business environment is ever-changing, fast moving, complex and unpredictable. “As business people we have to deal with the impact,” he said.

“Years ago we were globally isolated. Now we live in a shrinking borderless world with crumbling trade barriers. Globilisation of our economy is accelerating. For South African business leaders this creates a sea of export opportunities,” he said.

Although there are ongoing demands for substantial profit growth from shareholders, the days of focussing only on their interests are gone, said Mr Pretorius. Stakeholder commitment now enjoys high priority and business leaders have to deal with the challenges accompanying black economic empowerment and employment equity.

Customers are also well-informed and demanding. Business leaders could easily loose the loyalty of their customers because of a hyper-competitive environment with an oversupply of goods and services.

Mr Pretorius stated that staff want to be involved and are looking for meaning in their workplace. Employers also have to deal with HIV/Aids in their workplaces. Trauma, absenteeism and financial implications could have a great effect on the viability of a business.

Against these changes Mr Pretorius pointed out the challenges business leaders are facing. In doing so a number of questions arise. The external business climate is characterised by turbulence and change. Internally there is a need for stability and meaning. How do we handle both challenges effectively?

Because of changes strategy decay is taking place and past strategies become irrelevant. Mr Pretorius said that business leaders need to modify their business models to prevent the downfall of their companies.

It is important for leaders to know what is happening in their world. “Continuous innovation is a critical success factor. The reality is that innovation is the only insurance against irrelevance,” he said.

Because of a changed environment leaders must perform and transform, simultaneously. How do we strike a balance between focused transformation and the achievement of world class performance, asked Mr Pretorius? “We need to bring about meaningful and sustainable empowerment, in order to create an inclusive economy and society. Leadership and management profiles should reflect the diversity of our teams, however at the same time every effort should be made to stop the brain drain and retain the expertise of experienced white managers.”

He also stated that leaders have an important role to play in terms of employment creation and corporate caring. “Sustainable stability and prosperity will not materialise without efforts in this regard.”

Mr Pretorius said that above challenges could be addressed by developing the ability to focus on creating a better future, rather than defending the past, a long-term vision, facing new realities, enhancing the value of brands and mobilising IT and the Internet to serve the business and customers better.

Retaining a positive vision of the future, embracing change and transformation, building your business according to the right principles and values and aspiring to be the best are some of the guidelines, according to Mr Brand, for future business success. He stated that creating a value advantage above one’s competitors, customer satisfaction and retention and inspirational leadership will add to the success of one’s business.

“We are indeed living in the era of the ultimate challenges, but also the ultimate opportunities. Let me clearly state that I have hope – in my view the tide has turned. Every day I experience small miracles inspired by ordinary people making an extraordinary difference,” said Mr Pretorius.

 

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
5 November 2004

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