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15 September 2020 | Story Leonie Bolleurs | Photo Supplied
Dr Angeline van Biljon was elected as a member of the Southern African Plant Breeders’ Association (SAPBA) executive committee.

Ever wondered how seedless fruit such as lemons, watermelons, and grapes came to be?

Dr Angeline van Biljon, Senior Lecturer in the Department of Plant Sciences at the University of the Free State (UFS), was recently elected as a member of the Southern African Plant Breeders’ Association (SAPBA) executive committee where she will serve until March 2022.

She says it is a privilege to be a member of the team. “It is an opportunity to bring plant breeding to the community so that more people can know about the subject. For example, that seedless lemons, grapes, and watermelons does not just happen; that orange sweet potatoes with high beta-carotene are bred to combat vitamin A deficiency; and that wheat quality is important to make a good loaf of bread.”

This position also brings with it the possibility for her students to work closely with people in industry. “Other members of the committee are breeders in seed and breeding companies,” explains Dr Van Biljon.

Contributing on other platforms 

She was nominated and elected for this position during the SAPBA conference that was held at the Future Africa campus in Pretoria. Besides serving on the executive committee of SAPBA, she is involved with and are serving on several other platforms where she is making a difference in the plant breeding industry. 

Dr Van Biljon collaborates on wheat quality with researchers in the wheat industry at the Agricultural Research Council (ARC), Small Grain in Bethlehem. “I’m also a committee member of the Cereal Science and Technology – Southern African Association.”

For the past two years, she has been giving online lectures on biofortification as part of a National Research Foundation/Swedish Foundation for International Cooperation in Research and Higher Education (STINT/NRF) group in Alnarp in Sweden. However, she states a working visit to the Nanjing Agricultural University in Nanjing, China as one of her biggest highlights.


Today, I want to help students see the difference plant breeding can make in crop improvement and food security.


The difference plant breeding can make 

Although genetics was one of her passions as student, she later found herself as a flower breeder at the ARC Roodeplaat. Years later, she returned to the UFS to complete her PhD in Plant Breeding. And today, she wants to help students see the difference plant breeding can make in crop improvement and food security.

Currently, Dr Van Biljon is focusing on her research, which is the study of the nutritional value of various crops by determining, among others, the beta-carotene values of butternuts, the starch quality of wheat, and the tryptophan value of quality protein maize. “I also look at the influence of abiotic stress on the crop quality and nutritional value of various crops,” she adds.

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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