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30 September 2020 | Story Nitha Ramnath | Photo Supplied
SWSA represented by Mariné du Toit (left) and Lyshea Mapaike(right) at the handover of the funds raised

Sunflower Children’s Hospice, situated on the ground floor of the National District Hospital, is a non-profit organisation that provides care and compassion for all children with life-threatening and life-limiting conditions. As far as possible, the hospice aims to keep children within their families and communities, with relevant supervision and support.  However, the hospice is also a permanent residence to many children.

At Sunflower Children’s Hospice, children and their families are provided with:
• palliative care, including pain and symptom management;
• quality of life;
• relief of suffering;
• support for child and family/guardians;
• developmental stimulation;
• support during the bereavement period;
• dignity in death;
• community participation; and
• relevant training.

Due to limited funds, the hospice experiences many financial challenges, which motivated the Social Work Student Association (SWSA) to become involved. Their involvement led to the establishment of the ‘#Adoptaflower’ project by raising funds for the organisation and getting more Social Work students to spend time with the children, as they do not have enough caregivers at the house to give them the special personal attention that they need.  This project was spearheaded by Mariné du Toit, Portfolio Head: Community Upliftment of the SWSA. 

The fundraising initiative collected R1 300 from selling raffle tickets to the university community.  Due to COVID-19 and the lockdown period, it became impossible to proceed with the intention of the Social Work students to spend more time with the children.  

Besides Social Work students not being able to proceed with their intention of interacting more closely with the children concerned, the lockdown unfortunately also affected it negatively in other areas.  The hospice needs assistance with clothes, toiletries, and groceries. Sunflower House therefore needs funds and sponsors to continue providing services to so many children in need of care and support. For more information regarding public involvement, 051 448 3813 is the number to call. 

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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