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23 September 2020
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Story Nitha Ramnath
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Photo Supplied
UFS students will be performing at the virtual ICDF on 24 September 2020.
On 24 September 2020, South Africa will be celebrating Heritage Day. For the 25th anniversary of this celebration, South Africans are encouraged to celebrate their culture and the diversity of their beliefs and traditions in the wider context of a country that belongs to all its people. Dr Chitja Twala, Vice-Dean: Faculty of the Humanities at the UFS, says: “The importance of the day is that we must celebrate who we are and learn from each other.” The University of the Free
State (UFS) has a long tradition of commemorating Heritage Day and the ideas underpinning it. One way in which the UFS celebrates and recognises the tapestry of diverse cultures represented on its campuses is through its International Cultural Diversity
Festival hosted by the Office for International Affairs. The purpose of the event is to highlight on Heritage Day that international cultural diversity is a central tenet of the UFS community.
Pursuant to the tremendous challenges caused by the COVID-19 pandemic globally, the International Cultural Diversity Festival will this year be celebrated in a virtual format. Even during this uncertain time, it is important to find time to celebrate
our uniqueness and to appreciate one another’s heritage and culture in the spirit of our humanity.
Date: 24 September 2020
Time: 10:00
No registration is required!
For the 2020 Heritage Month celebrations, let us share elements about ourselves that make us proud of who we are! The diverse contributions to the 2020 virtual International Cultural Diversity Festival activities will highlight the university’s commitment towards creating a diverse, challenging intellectual environment. As a research-led university, the UFS strives to provide an environment in which new ideas are incubated and debated, contributing to its transformation process and African unity.
For more information contact Bulelwa Moikwatlhai on MaloB@ufs.ac.za
UFS hosts the 2017 SAIMS Conference
2017-09-21
The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied
The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.
Prof Petersen motivates researchers to become part of the business cycle
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.
Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”
Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House.