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15 September 2020 | Story Leonie Bolleurs | Photo Unsplash
Kidnapping and human trafficking are a real threat to people worldwide. Should you find yourself in such a situation, your main focus must be on your own safety and survival.

Kidnapping and human trafficking are a real threat to people worldwide, and recent incidents reported on social media highlight the need for staff and students to remain vigilant, says Cobus van Jaarsveld, Assistant Director: Threat Detection, Investigations and Liaison from Protection Services at the University of the Free State.

Van Jaarsveld adds that should you find yourself in such a situation, your main focus must be on your own safety and survival. 

He provides some tips to avoid being kidnapped, as well as some actions to take when you are kidnapped. These tips come from sources that deal with incidents such as these on a daily basis, including WorldAware, the South African Police Service, and Interpol.

When walking to your destination, keep the following in mind:

• Be aware of your surroundings at all times.
• Tell a trusted person where you will be, who you will be with, and when you expect to return.
• If you sense that someone is following you when you get off a bus, taxi or train, walk towards a well-populated area.
• Do not wear headphones or read while walking or standing on the street.
• When on the street, walk facing oncoming traffic. It will be harder for someone in a vehicle to abduct you.
• Do not hitchhike.
• Try to maintain a low profile.
• Modify your fashion style, toning down colours and accessories.
• Wear comfortable clothing; women should avoid wearing high heels and slippers, which are difficult to run in when attempting to escape. If you are going out with high heels, always have a pair of comfortable flat shoes handy.
• Avoid wearing clothing with long straps such as scarves, necklaces, and purses. These items can be used to strangle you or to tie you up.
• Try to not overload yourself with packages.
• Stay off the street if you are alone and upset or under the influence of medications or alcohol.
• Avoid using outside ATMs at night or in unfamiliar surroundings.
• Avoid isolated or poorly lit restrooms and be extra careful on stairwells.
• Do not get into an elevator with someone who makes you feel uncomfortable. If this is unavoidable, stand near the controls and locate the emergency button.

Prof Beatri Kruger, Research fellow at the Free State Centre for Human Rights in the UFS Faculty of Law, has conducted extensive research on the topic of human trafficking over the years. She adds to Van Jaarsveld’s safety tips and says it is important to memorise emergency telephone numbers. “Save them on your cellphone, especially the 0800 222 777 number, which is the Human Trafficking national helpline available 24/7 free of charge.”

Alternatively call the mobile phone emergency number 112 or Protection Services toll free line 080 020 4682.

“It is also important to arrange a code word with family or close friends – so that when you say or text that word and where you are, they will know to immediately come to you.”

In this day and age, Prof Kruger also urges everyone to empower themselves with reliable information on what trafficking is and what methods traffickers use to lure, deceive, trap, and control you. She suggests the website of the national Freedom Network: http://www.nationalfreedomnetwork.co.za/ or their Facebook page: https://www.facebook.com/NationalFreedomNetwork/ for more information. 

• Distribution of fake news 
 
Staff and students are requested to refrain from distributing fake news on any communication platform, as the distribution of fake news places an additional burden on the limited capacity of law enforcement agencies. 
 
Currently, a message is being distributed on social media and via WhatsApp, containing content with unconfirmed allegations that was originally distributed in 2017 (a company by the name of Forex, kidnapping females for human trafficking and selling their body parts). 
 
Protection Services supports the university's sentiment – as communicated in the Strategic Plan – that the well-being and safety of its staff and students need to receive top priority.   
 
They are currently looking into an alleged incident that occurred on 14 September 2020; all steps are being taken to ensure the safety of our students and staff. 

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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