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Engaged citizenship towards enabling and training

23 April 2021 | Story Dikgapane Makhetha | Photo Supplied

Since the first democratic elections in 1994, South Africa has been commemorating its freedom during the month of April. This year, the theme of ‘Mobilising Society Towards Consolidating Democracy and Freedom’, encourages institutions and citizens to collaborate in creating a better life for all. Development and training are significant means of building strong and prosperous communities. Engaged Scholarship (ES) is responsible for aiding the identification of interventions in relation to the University of the Free State’s (UFS) institutional values and culture. As the integral element of ES, engaged citizenship (EC) creates an enabling approach through engagement and citizenship programmes.

To this end, a three-day (7-9 April 2021) Community Development Empowerment Training workshop was held for local and individual entrepreneurs in Qwaqwa. This was aimed at supporting endeavours to mobilise self-employment, with anticipated economic freedom. A collaboration between the UFS CE, the Qwaqwa Campus Department of Community Development, the Agape Foundation for Community Development, and Klein-Boy Trading Enterprise has identified with the Freedom Month call to encourage joint initiatives to build a strong and empowered nation.
The first round of the three-day workshop entailed motivational and support seminars, skills empowerment sessions on writing a business plan, and training in upholstery and furniture making. On completion of the second round, about fifty attendants will be awarded certificates of attendance.

News Archive

UFS appoints advertising agencies

2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.

Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel: (051) 401-2584
   Cell: 083 645 2454
   E-mail: loaderl.stg@mail.uovs.ac.za

18 August 2005

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