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23 April 2021 | Story Dikgapane Makhetha | Photo Supplied
Engaged citizenship towards enabling and training
UFS Department of Community Engagement presents three-day workshop to empower local and individual entrepreneurs in Qwaqwa.

Since the first democratic elections in 1994, South Africa has been commemorating its freedom during the month of April. This year, the theme of ‘Mobilising Society Towards Consolidating Democracy and Freedom’, encourages institutions and citizens to collaborate in creating a better life for all. Development and training are significant means of building strong and prosperous communities. Engaged Scholarship (ES) is responsible for aiding the identification of interventions in relation to the University of the Free State’s (UFS) institutional values and culture. As the integral element of ES, engaged citizenship (EC) creates an enabling approach through engagement and citizenship programmes.

To this end, a three-day (7-9 April 2021) Community Development Empowerment Training workshop was held for local and individual entrepreneurs in Qwaqwa. This was aimed at supporting endeavours to mobilise self-employment, with anticipated economic freedom. A collaboration between the UFS CE, the Qwaqwa Campus Department of Community Development, the Agape Foundation for Community Development, and Klein-Boy Trading Enterprise has identified with the Freedom Month call to encourage joint initiatives to build a strong and empowered nation.  
The first round of the three-day workshop entailed motivational and support seminars, skills empowerment sessions on writing a business plan, and training in upholstery and furniture making. On completion of the second round, about fifty attendants will be awarded certificates of attendance.

News Archive

Department of Communication and Information helped with project
2006-05-15

Third-year students studying integrated marketing communication at the University of the Free State's (UFS) Department of Communication and Information Studies recently completed a practical project called  “Battle of the Creatives” together with OFM and Altech AutoPage. The students worked with marketing agencies from Bloemfontein and had to formulate a new marketing strategy for Altech AutoPage. The winning group's campaign will be implemented in July and August 2006 by Altech AutoPage in Bloemfontein.  If the expected results are achieved, the campaign will be rolled out nationally.  The project will in future be presented annually to give students the opportunity to obtain practical experience.

The winning group of students are from the left Ms Katia Bouwer (Mighty K marketing agency), Ms Diana Ambrosio, Ms Carmen van Heerden and Mr Gerben van Niekerk.
At the back from the left are Ms Andrea Scheckle, Mr Nico van der Westhuizen, Ms Bianca Vorster, Mr Frans Claassen, Ms Riëtte Coetzer and Mr Abrie Barker.

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