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23 April 2021 | Story Dikgapane Makhetha | Photo Supplied
Engaged citizenship towards enabling and training
UFS Department of Community Engagement presents three-day workshop to empower local and individual entrepreneurs in Qwaqwa.

Since the first democratic elections in 1994, South Africa has been commemorating its freedom during the month of April. This year, the theme of ‘Mobilising Society Towards Consolidating Democracy and Freedom’, encourages institutions and citizens to collaborate in creating a better life for all. Development and training are significant means of building strong and prosperous communities. Engaged Scholarship (ES) is responsible for aiding the identification of interventions in relation to the University of the Free State’s (UFS) institutional values and culture. As the integral element of ES, engaged citizenship (EC) creates an enabling approach through engagement and citizenship programmes.

To this end, a three-day (7-9 April 2021) Community Development Empowerment Training workshop was held for local and individual entrepreneurs in Qwaqwa. This was aimed at supporting endeavours to mobilise self-employment, with anticipated economic freedom. A collaboration between the UFS CE, the Qwaqwa Campus Department of Community Development, the Agape Foundation for Community Development, and Klein-Boy Trading Enterprise has identified with the Freedom Month call to encourage joint initiatives to build a strong and empowered nation.  
The first round of the three-day workshop entailed motivational and support seminars, skills empowerment sessions on writing a business plan, and training in upholstery and furniture making. On completion of the second round, about fifty attendants will be awarded certificates of attendance.

News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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