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22 April 2021 | Story NONSINDISO QWABE | Photo Thabo Kessah
Faith Mudzingiri.

Sharing her father’s love for the field of commerce, Faith Mudzingiri, daughter of Dr Calvin Mudzingiri, Assistant Dean of the Faculty of Economic and Management Sciences, is one of the more than 1 500 students who received their qualifications during the University of the Free State Qwaqwa Campus virtual graduation ceremony. Faith obtained her BCom General Management degree during the virtual ceremony on 21 April.

In 2020, Mudzingiri topped the academic charts as the best student across all faculties on the campus.

Following in the footsteps of her father

An accounting enthusiast from an early age, Faith said her father has been her biggest motivation. Having a parent in such a critical position can come with immense pressure to perform, but she said “watching him inspired me a lot. For me to be here, is because I’ve learned from him that hard work pays off”.

Mudzingiri said while she was grateful for the accomplishment of being the Dux student for 2020, her academics did not get off to a good start in 2017 when she began her first year.

“As an international student coming from Zimbabwe, I struggled a lot in my first year. I had difficulty finding my feet in the new environment. Things got better in my second year, but in my third year I reminded myself why I was here and why I started this degree. I knew I wanted to graduate in record time, and so had to put in the work.”

Still set on achieving her accounting dream, Mudzingiri is now pursuing a BCom Accounting degree on the Bloemfontein Campus. “I would love to become a tax accountant and start my own accounting firm one day.”

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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