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22 April 2021 | Story NONSINDISO QWABE | Photo Thabo Kessah
Faith Mudzingiri.

Sharing her father’s love for the field of commerce, Faith Mudzingiri, daughter of Dr Calvin Mudzingiri, Assistant Dean of the Faculty of Economic and Management Sciences, is one of the more than 1 500 students who received their qualifications during the University of the Free State Qwaqwa Campus virtual graduation ceremony. Faith obtained her BCom General Management degree during the virtual ceremony on 21 April.

In 2020, Mudzingiri topped the academic charts as the best student across all faculties on the campus.

Following in the footsteps of her father

An accounting enthusiast from an early age, Faith said her father has been her biggest motivation. Having a parent in such a critical position can come with immense pressure to perform, but she said “watching him inspired me a lot. For me to be here, is because I’ve learned from him that hard work pays off”.

Mudzingiri said while she was grateful for the accomplishment of being the Dux student for 2020, her academics did not get off to a good start in 2017 when she began her first year.

“As an international student coming from Zimbabwe, I struggled a lot in my first year. I had difficulty finding my feet in the new environment. Things got better in my second year, but in my third year I reminded myself why I was here and why I started this degree. I knew I wanted to graduate in record time, and so had to put in the work.”

Still set on achieving her accounting dream, Mudzingiri is now pursuing a BCom Accounting degree on the Bloemfontein Campus. “I would love to become a tax accountant and start my own accounting firm one day.”

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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