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Qwaqwa Campus top student’s degree a nod to Assistant Dean father

22 April 2021 | Story NONSINDISO QWABE | Photo Thabo Kessah

Dux Student 2020_web use — Faith Mudzingiri.

Sharing her father’s love for the field of commerce, Faith Mudzingiri, daughter of Dr Calvin Mudzingiri, Assistant Dean of the Faculty of Economic and Management Sciences, is one of the more than 1 500 students who received their qualifications during the University of the Free State Qwaqwa Campus virtual graduation ceremony. Faith obtained her BCom General Management degree during the virtual ceremony on 21 April.

In 2020, Mudzingiri topped the academic charts as the best student across all faculties on the campus.

Following in the footsteps of her father

An accounting enthusiast from an early age, Faith said her father has been her biggest motivation. Having a parent in such a critical position can come with immense pressure to perform, but she said “watching him inspired me a lot. For me to be here, is because I’ve learned from him that hard work pays off”.

Mudzingiri said while she was grateful for the accomplishment of being the Dux student for 2020, her academics did not get off to a good start in 2017 when she began her first year.

“As an international student coming from Zimbabwe, I struggled a lot in my first year. I had difficulty finding my feet in the new environment. Things got better in my second year, but in my third year I reminded myself why I was here and why I started this degree. I knew I wanted to graduate in record time, and so had to put in the work.”

Still set on achieving her accounting dream, Mudzingiri is now pursuing a BCom Accounting degree on the Bloemfontein Campus. “I would love to become a tax accountant and start my own accounting firm one day.”

News Archive

UFS receives several awards for communication projects

2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
- B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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