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21 April 2021
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Story Eugene Seegers
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Photo Supplied
Adelia Chauque graduated with distinction during the April Virtual Graduations hosted by the UFS.
On 20 April 2021, 693
South Campus students graduated during a
virtual ceremony, with 213 of them achieving distinctions. One of these is
Adelia Chauque, the newly elected South Campus SRC member for Policy and Transformation. During her journey as a student, Adelia says that she had numerous obstacles to overcome. For instance, she mentions that her “biggest challenge was completing my tasks with an unstable data connection during the pandemic”. Despite this impediment, Adelia managed to excel in her studies and obtained her qualification with distinction.
Adelia says her family was her biggest support system. “Due to the network problems that I faced my family had to drive me around until we found a stable connection that enabled me to write my tests.” Other support came from the university itself. “I received a lot of support from the academic adviser, Mr Chwaro Shuping,” she says. “Although he couldn't arrange for me to return to campus, he called regularly to ensure that I was still academically active.”
After overcoming these hurdles, Adelia is continuing her academic journey. “I am enthusiastic and eager to learn or to better myself. Due to that, I am furthering my studies by enrolling for a second degree programme in
Administration majoring in Industrial Psychology. I am very ambitious, in the sense that I strive for perfection and consistency with an organised and maintainable future, therefore being part of the SRC enables me to assist students and myself with a secured and comfortable learning environment to achieve our goals at the institution.”
Adelia balances her responsibilities in the SRC portfolio of Policy and Transformation on the South Campus by having a schedule planned that ensures she does not fall behind. She concludes, “During the morning, I attend my prescribed lectures to ensure that I will continue to slay academically. Then I am visible in the SRC office from 12:00 to 16:30. After hours, I contribute my time to study, but I remain available to students who prefer texting.” The university is keen to see the heights to which Adelia will attain in the coming years.
“I am enthusiastic and eager
to learn or to better myself.”
Adelia Chauque, South Campus SRC:
Policy and Transformation.
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.