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07 April 2021 | Story Rulanzen Martin | Photo istock
Social media discussions have provided a lens on how people are dealing with and talking about COVID-19. This has given risk communication new insights into online audiences.

The lingering effects of the COVID-19 pandemic on society presented the experts at the University of the Free State (UFS) with an opportunity – to conduct a scientific study by analysing our social media data in order to assist government health communicators to reflect on their communication strategies and, in turn, gain new perspectives from the general social media user (public). 

The study – led by Herkulaas Combrink, a data and medical scientist in the UFS initiative for Digital Futures, and Prof. Katinka de Wet, medical sociologist in both the UFS initiative for Digital Futures and the Department of Sociology at the UFS – uses “real-time snapshots of online interactions as a means to augment more traditional methods of conducting research on a given topic; in this case, responses to COVID-19”, said Combrink. 

The findings and ongoing work of the research project were presented to the Parliamentary Portfolio Committee on Communications. “During this meeting, critical engagement took place around risk communication and areas where we can strengthen this research,” said Combrink. Several international influential risk communicators on the African continent were present. 

Digital science at the forefront 

The opportunity to pursue this study was the result of Herkulaas Combrink’s secondment to the Free State Department of Health (FSDOH), where he identified the need to develop additional analytics for the already existing processes in risk communication in order to assist various communication strategies linked to developments regarding COVID-19 infections.  

Combrink also said “because the analysis of social media data does not normally form part of the traditional toolbox of investigation for this type of work, this novel application serves as an addition to the already existing communication analytics”. This research project will strengthen the level of cooperation between the UFS, other institutions, and the FSDOH to “synergistically strengthen communication strategies in relation to COVID-19”. 

By looking at how new knowledge around COVID-19 is developing the method (of analysing social media data), is to stay abreast of trending and burning issues on open-source social media platforms. “It is important to conduct this work using well-defined scientific methodology to extract, explore, analyse, and report on the data,” Combrink says. 

Given the rapidity with which new knowledge around COVID-19 is developing all over the globe, this method lends itself to staying abreast of emergent and burning issues that are trending on open-source social media sites. 

Variety of stakeholders needed

The magnitude of the research study required the involvement of stakeholders from different institutions. “A variety of stakeholders from different institutions are needed not only to contextualise the data, but also to provide social and technical input to solve the problem,” Combrink said.  

Experts included in the project are Dr Vukosi Marivate from the Department of Computer Science at the University of Pretoria, Dr Ming-Han Mothloung from the Department of Community Health at the UFS and the FSDOH, and Dr Samuel Mokoena, Priscilla Monyobo, Mondli Mvambi, and Elke de Witt from the FSDOH. “Without this core team, the work would not have been contextually relevant,” Combrink said. 

News Archive

UFS tennis player off to World Games in Turkey
2005-04-06

Kovsie se nommer 1 gekeurde tennisspeler Michelle van Staden is na afloop van die SASSU Oefenkamp van 28 Maart - 2 April 2005 te Pretoria in die SA Studente span verkies om aan die 23ste Studente Wêreldspele in Turkye, Izmar vanaf 10 - 21 Augustus 2005 deel te neem.

Van Staden het te same met 3 ander Kovsie wat in die SA Studente oefengroep opgeneem is, nl. Dillon van der Haer  (Kovsie se nr. 1 mansspeler), Elliott Hogan  (2de agtereen volgende jaar tot oefengroep verkies)  en Lizelle Smith  (Kovsies se nr. 2 gekeurde damesspeler)  aan die oefenkamp in Pretoria deelgeneem.  Die week het bestaan uit fiksheidstoetse en rondomtalie wedstryde.  Uit die 8 mans- en 8 damesspelers van verskeie Tersiêre Instellings in SA is slegs 3 mans en 3 dames verkies tot die span wat na Turkye sal reis.

Die span is:  Mans:  Heinrich Heyl  (Tuks), Warwic Spence  (UJHB), Joshua Nkachela  (Tuks).  Reserwe: Mark Prior  (UJHB).

Dames:  Michelle van Staden  (Kovsies), Catherine Perkins  (UKZN), Zanele Tshabalala  (TUT).  Reserwe:  Leentjie Oosthuizen  (Maties).

Michelle het gedurende verlede jaar se SASSU toernooi nie een wedstryde afgestaan en is nie-amptelik as die nr. 1 damesspeler in SA studente tennis aangewys.  Smith was ook deel van die Kovsie vrouespan wat die goue medalje verower het tydens die toernooi.

Die UV se afrigter, mnr. Marnus Kleinhans sal die SA Studente span as spanbestuurder na Turkye vergesel.  Die afrigter is mnr. Gerrie Dippenaar van die UJHB.

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