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07 April 2021 | Story Rulanzen Martin | Photo istock
Social media discussions have provided a lens on how people are dealing with and talking about COVID-19. This has given risk communication new insights into online audiences.

The lingering effects of the COVID-19 pandemic on society presented the experts at the University of the Free State (UFS) with an opportunity – to conduct a scientific study by analysing our social media data in order to assist government health communicators to reflect on their communication strategies and, in turn, gain new perspectives from the general social media user (public). 

The study – led by Herkulaas Combrink, a data and medical scientist in the UFS initiative for Digital Futures, and Prof. Katinka de Wet, medical sociologist in both the UFS initiative for Digital Futures and the Department of Sociology at the UFS – uses “real-time snapshots of online interactions as a means to augment more traditional methods of conducting research on a given topic; in this case, responses to COVID-19”, said Combrink. 

The findings and ongoing work of the research project were presented to the Parliamentary Portfolio Committee on Communications. “During this meeting, critical engagement took place around risk communication and areas where we can strengthen this research,” said Combrink. Several international influential risk communicators on the African continent were present. 

Digital science at the forefront 

The opportunity to pursue this study was the result of Herkulaas Combrink’s secondment to the Free State Department of Health (FSDOH), where he identified the need to develop additional analytics for the already existing processes in risk communication in order to assist various communication strategies linked to developments regarding COVID-19 infections.  

Combrink also said “because the analysis of social media data does not normally form part of the traditional toolbox of investigation for this type of work, this novel application serves as an addition to the already existing communication analytics”. This research project will strengthen the level of cooperation between the UFS, other institutions, and the FSDOH to “synergistically strengthen communication strategies in relation to COVID-19”. 

By looking at how new knowledge around COVID-19 is developing the method (of analysing social media data), is to stay abreast of trending and burning issues on open-source social media platforms. “It is important to conduct this work using well-defined scientific methodology to extract, explore, analyse, and report on the data,” Combrink says. 

Given the rapidity with which new knowledge around COVID-19 is developing all over the globe, this method lends itself to staying abreast of emergent and burning issues that are trending on open-source social media sites. 

Variety of stakeholders needed

The magnitude of the research study required the involvement of stakeholders from different institutions. “A variety of stakeholders from different institutions are needed not only to contextualise the data, but also to provide social and technical input to solve the problem,” Combrink said.  

Experts included in the project are Dr Vukosi Marivate from the Department of Computer Science at the University of Pretoria, Dr Ming-Han Mothloung from the Department of Community Health at the UFS and the FSDOH, and Dr Samuel Mokoena, Priscilla Monyobo, Mondli Mvambi, and Elke de Witt from the FSDOH. “Without this core team, the work would not have been contextually relevant,” Combrink said. 

News Archive

UFS honours Dr Ben Ngubane
2010-05-19

 
 Prof. Teuns Verschoor, acting Rector and Vice-Chancellor of the UFS, and Dr Ben Ngubane.
Photo: Stephen Collett


The University of the Free State (UFS) yesterday conferred an honorary doctorate on Dr Ben Ngubane, Chairperson of the SABC Board, during its autumn graduation ceremony held on the South Campus in Bloemfontein.

Dr Ngubane received the degree Philosophiae Doctor (Honoris Causa) for his immense contribution towards positioning South Africa as a major and an influential player in the development of arts, culture, science and technology internationally.

“I want to thank the UFS for this honour bestowed on me and accept this honorary doctorate in all humility and with great gratitude. I am comfortable to regard myself inextricably part of this university and its mission and will always be a worthy ambassador for this institution and what it represents. I am a proud Kovsie!” said Dr Ngubane after receiving the honorary doctorate.

“The world is changing at a rapid pace. Universities not only respond to such changes, they have become critical engines in the reshaping of that world through knowledge production and research innovation. Sitting at the tip of the African continent, and in the centre of South Africa, it is crucial to the ambitions and agendas of the UFS to be constantly aware of how the world of knowledge, innovation and scholarship is changing with respect to higher education, and how the UFS can best contribute to and benefit from such changes,” he said.

“A university worthy of its name thrives on the universality of ideas and people that come with the cross-currents of international scholars and students on its campus. The International Institute for Studies in Race, Reconciliation and Social Justice, to be launched shortly at the UFS has the potential to become a leading centre of scholarship acknowledged globally.”

Dr Ngubane said that the UFS is now well positioned and has the right strategies in place to become truly internationally recognised, with a proven ability to deal successfully with diversity, embedding in its students a humaneness and respect for the dignity of others, as well as an institution with an increasing through-put rate and with research outputs displaying excellence at international level.

Dr Ngubane was the first Minister of Arts, Culture, Science and Technology in the new, democratic South Africa appointed by the former President, Nelson Mandela, in 1994. He was re-appointed to lead this ministry again by former President Thabo Mbeki in 1999.

As Premier of KwaZulu-Natal from 1996 to 1999, Dr Ngubane is credited for his role in bringing about peace and reducing the political violence that ravaged the province at that time. In 2004 he was appointed as Ambassador to Japan where he initiated, among other projects, the South Africa-Japan University Forum (SAJU).

He holds Honorary Doctorates from the universities of Natal, Zululand, the Medical University of South Africa (Medunsa) and the Tshwane University of Technology.

Media Release
Issued by: Lacea Loader
Director: Strategic Communication (acting)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za  
19 May 2010
 

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