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07 April 2021 | Story Rulanzen Martin | Photo istock
Social media discussions have provided a lens on how people are dealing with and talking about COVID-19. This has given risk communication new insights into online audiences.

The lingering effects of the COVID-19 pandemic on society presented the experts at the University of the Free State (UFS) with an opportunity – to conduct a scientific study by analysing our social media data in order to assist government health communicators to reflect on their communication strategies and, in turn, gain new perspectives from the general social media user (public). 

The study – led by Herkulaas Combrink, a data and medical scientist in the UFS initiative for Digital Futures, and Prof. Katinka de Wet, medical sociologist in both the UFS initiative for Digital Futures and the Department of Sociology at the UFS – uses “real-time snapshots of online interactions as a means to augment more traditional methods of conducting research on a given topic; in this case, responses to COVID-19”, said Combrink. 

The findings and ongoing work of the research project were presented to the Parliamentary Portfolio Committee on Communications. “During this meeting, critical engagement took place around risk communication and areas where we can strengthen this research,” said Combrink. Several international influential risk communicators on the African continent were present. 

Digital science at the forefront 

The opportunity to pursue this study was the result of Herkulaas Combrink’s secondment to the Free State Department of Health (FSDOH), where he identified the need to develop additional analytics for the already existing processes in risk communication in order to assist various communication strategies linked to developments regarding COVID-19 infections.  

Combrink also said “because the analysis of social media data does not normally form part of the traditional toolbox of investigation for this type of work, this novel application serves as an addition to the already existing communication analytics”. This research project will strengthen the level of cooperation between the UFS, other institutions, and the FSDOH to “synergistically strengthen communication strategies in relation to COVID-19”. 

By looking at how new knowledge around COVID-19 is developing the method (of analysing social media data), is to stay abreast of trending and burning issues on open-source social media platforms. “It is important to conduct this work using well-defined scientific methodology to extract, explore, analyse, and report on the data,” Combrink says. 

Given the rapidity with which new knowledge around COVID-19 is developing all over the globe, this method lends itself to staying abreast of emergent and burning issues that are trending on open-source social media sites. 

Variety of stakeholders needed

The magnitude of the research study required the involvement of stakeholders from different institutions. “A variety of stakeholders from different institutions are needed not only to contextualise the data, but also to provide social and technical input to solve the problem,” Combrink said.  

Experts included in the project are Dr Vukosi Marivate from the Department of Computer Science at the University of Pretoria, Dr Ming-Han Mothloung from the Department of Community Health at the UFS and the FSDOH, and Dr Samuel Mokoena, Priscilla Monyobo, Mondli Mvambi, and Elke de Witt from the FSDOH. “Without this core team, the work would not have been contextually relevant,” Combrink said. 

News Archive

NBT tests compulsory for all prospective students of the Faculty of Health Sciences at the UFS
2010-05-21

All prospective students who apply for study in the Faculty of Health Sciences (excluding Nursing) at the University of the Free State in 2011, must undergo die National Benchmark Tests (NBT) on 17 July 2010 or 31 July 2010.

Students who do not have an NBT test result will not be considered for selection at the Faculty of Health Sciences. The Health Sciences Placement Tests (HSPT) has been replaced by the NBT.

Applications for selection for 2011 close on 28 May 2010. A student who has not undergone the test will not be considered for selection and no exceptions will be allowed. If a student therefore does not undergo the test on 17 July 2010 or 31 July 2010, the university will not have the results in September 2010 before the preliminary selection takes place.

Prospective students who have undergone the test before 2010 will have to write the test again. Only students who have undergone the NBT in 2010 needn’t write the test again, but they have to fax their NBT reference number to 051 401 3226.

Prospective students have to register at www.nbt.ac.za  themselves and undergo the test. The cost of writing the test is R110.

The NBT is used by all universities in South Africa to improve the quality of education and learning in order to enhance the performance of students.

Students may visit the www.nbt.ac.za  web page for any further enquiries. Enquiries about applications en selection to the Faculty of Health Sciences at the UFS may be directed at AdminFHS@ufs.ac.za  or feel free to visit the UFS web page at www.ufs.ac.za/HealthSelection  . Students are requested to read the question-and-answer section regarding selection.

Media Release
Issued by: Lacea Loader
Director: Strategic Communication (acting)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za  
21 May 2010
 

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