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UFS experts analyse social media data in study to combat COVID-19

07 April 2021 | Story Rulanzen Martin | Photo istock

Social media analytics — Social media discussions have provided a lens on how people are dealing with and talking about COVID-19. This has given risk communication new insights into online audiences.

The lingering effects of the COVID-19 pandemic on society presented the experts at the University of the Free State (UFS) with an opportunity – to conduct a scientific study by analysing our social media data in order to assist government health communicators to reflect on their communication strategies and, in turn, gain new perspectives from the general social media user (public).

The study – led by Herkulaas Combrink, a data and medical scientist in the UFS initiative for Digital Futures, and Prof. Katinka de Wet, medical sociologist in both the UFS initiative for Digital Futures and the Department of Sociology at the UFS – uses “real-time snapshots of online interactions as a means to augment more traditional methods of conducting research on a given topic; in this case, responses to COVID-19”, said Combrink.

The findings and ongoing work of the research project were presented to the Parliamentary Portfolio Committee on Communications. “During this meeting, critical engagement took place around risk communication and areas where we can strengthen this research,” said Combrink. Several international influential risk communicators on the African continent were present.

Digital science at the forefront

The opportunity to pursue this study was the result of Herkulaas Combrink’s secondment to the Free State Department of Health (FSDOH), where he identified the need to develop additional analytics for the already existing processes in risk communication in order to assist various communication strategies linked to developments regarding COVID-19 infections.

Combrink also said “because the analysis of social media data does not normally form part of the traditional toolbox of investigation for this type of work, this novel application serves as an addition to the already existing communication analytics”. This research project will strengthen the level of cooperation between the UFS, other institutions, and the FSDOH to “synergistically strengthen communication strategies in relation to COVID-19”.

By looking at how new knowledge around COVID-19 is developing the method (of analysing social media data), is to stay abreast of trending and burning issues on open-source social media platforms. “It is important to conduct this work using well-defined scientific methodology to extract, explore, analyse, and report on the data,” Combrink says.

Given the rapidity with which new knowledge around COVID-19 is developing all over the globe, this method lends itself to staying abreast of emergent and burning issues that are trending on open-source social media sites.

Variety of stakeholders needed

The magnitude of the research study required the involvement of stakeholders from different institutions. “A variety of stakeholders from different institutions are needed not only to contextualise the data, but also to provide social and technical input to solve the problem,” Combrink said.

Experts included in the project are Dr Vukosi Marivate from the Department of Computer Science at the University of Pretoria, Dr Ming-Han Mothloung from the Department of Community Health at the UFS and the FSDOH, and Dr Samuel Mokoena, Priscilla Monyobo, Mondli Mvambi, and Elke de Witt from the FSDOH. “Without this core team, the work would not have been contextually relevant,” Combrink said.

Dr Katinka de Wet, (right) medical sociologist who specialises in medicine and how it affects a society. Photo: Rulanzen Martin

Herkulaas Combrink is a data scientist who is assisting the FSDOH with strategic modelling, ICT, and clinical surveillance support. Photo: Anja Aucamp

News Archive

UFS serious about safe campuses

2011-02-09

Mr Willie Frankim, Head of Protection Services at the UFS, in the new control room on the Main Campus.
- Photo: Dries Myburgh

The University of the Free State (UFS) officially launched its security control room recently. This new addition to the university's infrastructure, which was implemented in December 2010, has already made a contribution to the combating of crime at the UFS.

The decrease in crime statistics for January this year (5 cases), in comparison to the statistics of January 2010 (51 cases) is proof that the UFS’s new approach to combating crime on campus has an impact.

According to Prof. Niel Viljoen, Vice-Rector: Operations, the safety of students, lecturers and staff of the UFS is of the utmost importancet. For this reason, it is continuously reflected on about what can be done to improve the levels of safety for the respective campuses.

Apart from the upgraded security control room, from where, amongst others, residences, pedestrian routes, campus buildings, parking areas, entrances at gates and computer rooms at residences are observed, a number of measures have been set in place to improve the task of combating crime.

These measures include:

- Security cameras in front of all the women’s residences. The UFS is in the process of also installing
security cameras in front of the men’s residences.

- Shrubs and trees that caused obstruction in front of cameras have been pruned.

- Security officers patrol the pedestrian routes as well as the Red Square on foot from 06:00-22:00.

- A security officer has been appointed at each residence to be on duty from 18:00 to 06:00
at the residence.

- Two vehicles patrol the Main Campus on a 24-hour basis.

- The UFS is in die process to install alarms, which will be linked to the central security control room,
in all buildings.

- In certain buildings panic buttons have been installed in strategic places.

- Where possible, better entrance control to building, especially office blocks, has been implemented.

-       Better management and integration of the security workers who are contracted from outside.
        More security workers have also been appointed to do duty at each residence as well as on the
        pedestrian routes (during the hours indicated).

- A survey has once again been done of all “dark spots” on the campus and better lighting is
currently being installed.

The reduced reaction times are a direct result of the operational process between security staff in the control room with met security staff that patrols the campus on foot and by vehicle

Media Release
09 February 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

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