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07 April 2021 | Story Rulanzen Martin | Photo istock
Social media discussions have provided a lens on how people are dealing with and talking about COVID-19. This has given risk communication new insights into online audiences.

The lingering effects of the COVID-19 pandemic on society presented the experts at the University of the Free State (UFS) with an opportunity – to conduct a scientific study by analysing our social media data in order to assist government health communicators to reflect on their communication strategies and, in turn, gain new perspectives from the general social media user (public). 

The study – led by Herkulaas Combrink, a data and medical scientist in the UFS initiative for Digital Futures, and Prof. Katinka de Wet, medical sociologist in both the UFS initiative for Digital Futures and the Department of Sociology at the UFS – uses “real-time snapshots of online interactions as a means to augment more traditional methods of conducting research on a given topic; in this case, responses to COVID-19”, said Combrink. 

The findings and ongoing work of the research project were presented to the Parliamentary Portfolio Committee on Communications. “During this meeting, critical engagement took place around risk communication and areas where we can strengthen this research,” said Combrink. Several international influential risk communicators on the African continent were present. 

Digital science at the forefront 

The opportunity to pursue this study was the result of Herkulaas Combrink’s secondment to the Free State Department of Health (FSDOH), where he identified the need to develop additional analytics for the already existing processes in risk communication in order to assist various communication strategies linked to developments regarding COVID-19 infections.  

Combrink also said “because the analysis of social media data does not normally form part of the traditional toolbox of investigation for this type of work, this novel application serves as an addition to the already existing communication analytics”. This research project will strengthen the level of cooperation between the UFS, other institutions, and the FSDOH to “synergistically strengthen communication strategies in relation to COVID-19”. 

By looking at how new knowledge around COVID-19 is developing the method (of analysing social media data), is to stay abreast of trending and burning issues on open-source social media platforms. “It is important to conduct this work using well-defined scientific methodology to extract, explore, analyse, and report on the data,” Combrink says. 

Given the rapidity with which new knowledge around COVID-19 is developing all over the globe, this method lends itself to staying abreast of emergent and burning issues that are trending on open-source social media sites. 

Variety of stakeholders needed

The magnitude of the research study required the involvement of stakeholders from different institutions. “A variety of stakeholders from different institutions are needed not only to contextualise the data, but also to provide social and technical input to solve the problem,” Combrink said.  

Experts included in the project are Dr Vukosi Marivate from the Department of Computer Science at the University of Pretoria, Dr Ming-Han Mothloung from the Department of Community Health at the UFS and the FSDOH, and Dr Samuel Mokoena, Priscilla Monyobo, Mondli Mvambi, and Elke de Witt from the FSDOH. “Without this core team, the work would not have been contextually relevant,” Combrink said. 

News Archive

Parent Day on 3 December 2011
2011-11-30

University. What happens next?

Is the campus a safe environment for my child? What will be expected from me as parent once my child arrives here? When and where should my child register and what does Kovsies offer him/her?
 
The University of the Free State (UFS) is aware of the fact that parents have continuous questions when their children enter the grown-up world for the first time.
 
Therefore the UFS offers parents or guardians the opportunity to ask these questions.
 
As part of Student Affairs’ Gateway programme, the UFS will host a Parent’s Day at the Bloemfontein Campus on Saturday 3 December 2011. Parents or guardians of prospective students will be able to find out more about everything the UFS offers, how students can get involved in organisations, when and where registration takes place and what life in a residence is like today, etc.
 
Mrs Cornelia Faasen, Senior Officer: Learning Communities and Orientation, says the Parent Day will enable parents to assist their children with the transition between school and university and make it easier for them. 
 
“This Parent Day has been successfully hosted in 2010 for the first time. Students are facing far greater demands, responsibilities and challenges than they did at school. Parents need to better understand the university environment in order to have better insight into the world their children are entering into.”
 
The programme for the day includes several presentations on admissions, finances and scholarships, residences and more. There will also be a question-and-answer session with the heads of faculties.
 
Date: Saturday 3 December 2011
Time: 10:00-14:00
Place: Callie Human Centre, Bloemfontein Campus
 
For more information, contact Ms. Cornelia Faasen at faasen@ufs.ac.za or +27(0)51 401 9102
 

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