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07 April 2021 | Story Rulanzen Martin | Photo istock
Social media discussions have provided a lens on how people are dealing with and talking about COVID-19. This has given risk communication new insights into online audiences.

The lingering effects of the COVID-19 pandemic on society presented the experts at the University of the Free State (UFS) with an opportunity – to conduct a scientific study by analysing our social media data in order to assist government health communicators to reflect on their communication strategies and, in turn, gain new perspectives from the general social media user (public). 

The study – led by Herkulaas Combrink, a data and medical scientist in the UFS initiative for Digital Futures, and Prof. Katinka de Wet, medical sociologist in both the UFS initiative for Digital Futures and the Department of Sociology at the UFS – uses “real-time snapshots of online interactions as a means to augment more traditional methods of conducting research on a given topic; in this case, responses to COVID-19”, said Combrink. 

The findings and ongoing work of the research project were presented to the Parliamentary Portfolio Committee on Communications. “During this meeting, critical engagement took place around risk communication and areas where we can strengthen this research,” said Combrink. Several international influential risk communicators on the African continent were present. 

Digital science at the forefront 

The opportunity to pursue this study was the result of Herkulaas Combrink’s secondment to the Free State Department of Health (FSDOH), where he identified the need to develop additional analytics for the already existing processes in risk communication in order to assist various communication strategies linked to developments regarding COVID-19 infections.  

Combrink also said “because the analysis of social media data does not normally form part of the traditional toolbox of investigation for this type of work, this novel application serves as an addition to the already existing communication analytics”. This research project will strengthen the level of cooperation between the UFS, other institutions, and the FSDOH to “synergistically strengthen communication strategies in relation to COVID-19”. 

By looking at how new knowledge around COVID-19 is developing the method (of analysing social media data), is to stay abreast of trending and burning issues on open-source social media platforms. “It is important to conduct this work using well-defined scientific methodology to extract, explore, analyse, and report on the data,” Combrink says. 

Given the rapidity with which new knowledge around COVID-19 is developing all over the globe, this method lends itself to staying abreast of emergent and burning issues that are trending on open-source social media sites. 

Variety of stakeholders needed

The magnitude of the research study required the involvement of stakeholders from different institutions. “A variety of stakeholders from different institutions are needed not only to contextualise the data, but also to provide social and technical input to solve the problem,” Combrink said.  

Experts included in the project are Dr Vukosi Marivate from the Department of Computer Science at the University of Pretoria, Dr Ming-Han Mothloung from the Department of Community Health at the UFS and the FSDOH, and Dr Samuel Mokoena, Priscilla Monyobo, Mondli Mvambi, and Elke de Witt from the FSDOH. “Without this core team, the work would not have been contextually relevant,” Combrink said. 

News Archive

Students speak at Faculty of Law as part of Blackstone Legal Fellowship Programm
2012-08-01

 
At the event were, from the left: Elizabeth Oklevitch, Ewelina Ochab, Prof. Shaun de Freitas and Prof. Andries Raath, also from the Department of Constitutional Law and Philosophy of Law.
Photo: Leonie Bolleurs
1 August 2012

Two students from abroad, Elizabeth Oklevitch, studying at the Regent University School of Law, Virginia Beach in the US, and Ewelina Ochab, a postgraduate student with a Diploma in Law who received her LLB from the University of Kent at Canterbury, have each delivered a 15-minute presentation at the Faculty of Law. These presentations are part of the six-week practical leg of the Blackstone Legal Fellowship Programme, held annually in Phoenix, Arizona.

This is the fourth consecutive year that the Faculty of Law has been involved in this initiative.

Oklevitch spoke on the impact of the natural law grounding of Sir William Blackstone’s system of rights and Ochab about the margin of appreciation in the case A, B and C v Ireland.

According to Prof. Shaun de Freitas from the Department of Constitutional Law and Philosophy of Law, the programme is aimed at teaching law students the importance of religious freedoms and rights. The programme is run by Alliance Defending Freedoms (ADF) in the US.

“The programme (in its 14th year) accommodates more than 130 students at the moment, representing schools of law in the United States (which include the universities of Duke, Harvard, Notre Dame, New York and Yale) and Europe. To date, approximately 1 100 students have completed the programme,” said Prof. De Freitas.
 

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