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07 April 2021 | Story Rulanzen Martin | Photo istock
Social media discussions have provided a lens on how people are dealing with and talking about COVID-19. This has given risk communication new insights into online audiences.

The lingering effects of the COVID-19 pandemic on society presented the experts at the University of the Free State (UFS) with an opportunity – to conduct a scientific study by analysing our social media data in order to assist government health communicators to reflect on their communication strategies and, in turn, gain new perspectives from the general social media user (public). 

The study – led by Herkulaas Combrink, a data and medical scientist in the UFS initiative for Digital Futures, and Prof. Katinka de Wet, medical sociologist in both the UFS initiative for Digital Futures and the Department of Sociology at the UFS – uses “real-time snapshots of online interactions as a means to augment more traditional methods of conducting research on a given topic; in this case, responses to COVID-19”, said Combrink. 

The findings and ongoing work of the research project were presented to the Parliamentary Portfolio Committee on Communications. “During this meeting, critical engagement took place around risk communication and areas where we can strengthen this research,” said Combrink. Several international influential risk communicators on the African continent were present. 

Digital science at the forefront 

The opportunity to pursue this study was the result of Herkulaas Combrink’s secondment to the Free State Department of Health (FSDOH), where he identified the need to develop additional analytics for the already existing processes in risk communication in order to assist various communication strategies linked to developments regarding COVID-19 infections.  

Combrink also said “because the analysis of social media data does not normally form part of the traditional toolbox of investigation for this type of work, this novel application serves as an addition to the already existing communication analytics”. This research project will strengthen the level of cooperation between the UFS, other institutions, and the FSDOH to “synergistically strengthen communication strategies in relation to COVID-19”. 

By looking at how new knowledge around COVID-19 is developing the method (of analysing social media data), is to stay abreast of trending and burning issues on open-source social media platforms. “It is important to conduct this work using well-defined scientific methodology to extract, explore, analyse, and report on the data,” Combrink says. 

Given the rapidity with which new knowledge around COVID-19 is developing all over the globe, this method lends itself to staying abreast of emergent and burning issues that are trending on open-source social media sites. 

Variety of stakeholders needed

The magnitude of the research study required the involvement of stakeholders from different institutions. “A variety of stakeholders from different institutions are needed not only to contextualise the data, but also to provide social and technical input to solve the problem,” Combrink said.  

Experts included in the project are Dr Vukosi Marivate from the Department of Computer Science at the University of Pretoria, Dr Ming-Han Mothloung from the Department of Community Health at the UFS and the FSDOH, and Dr Samuel Mokoena, Priscilla Monyobo, Mondli Mvambi, and Elke de Witt from the FSDOH. “Without this core team, the work would not have been contextually relevant,” Combrink said. 

News Archive

New SANRAL Chair in Science, Mathematics and Technology Education
2014-09-19

 

MEC: Butana Khomphela
Photo: Jerry Mokoroane

The University of the Free State (UFS) in partnership with the South African National Roads Agency launched the SANRAL Chair in Science, Mathematics and Technology Education on the Bloemfontein Campus on 11 September 2014. Prof Loyiso Jita has been appointed as the first SANRAL Chair. He is a professor in the School of Mathematics, Natural Sciences and Technology at the UFS, where he shares his expertise in science teaching, which has been influenced by his broad and deep intellectual and experiential engagements both internationally and domestically.

Speaking at the event were Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS; Dr Choice Makhetha, Vice-Rector: External Relations; Prof Jita, the inaugural SANRAL Chair; the Free State MEC for Police, Roads and Transport, Mr Butana Komphela and Mr Nazir Alli, CEO of SANRAL.

At the event, Prof Jansen celebrated that “SANRAL has rewarded the faith in our children to do well in science and mathematics with this Chair.”

This SANRAL Chair in Science, Mathematics and Technology Education will help to improve the quality of teaching in these vital subjects at schools in the province. It complements the university’s School Partnership Project (SPP) – a flagship initiative launched by Prof Jansen.

The SANRAL endowment will enable the university to hone in on the ‘gateway subjects’ of mathematics and natural science. At school level, it will help to train teachers, support student-teacher interns, and incentivise education results so that participating schools become centres of excellence. At an academic level, the SANRAL Chair will supervise a cohort of doctoral and masters students, while also guiding research and publications in mathematics, science and technology education.

Through the endowment, SANRAL will assist the UFS in producing education leaders who can turn around maths and science education in disadvantaged schools throughout Southern Africa.

For the full text, read: New SANRAL Chair in Science, Mathematics and Technology Education

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