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Social media discussions have provided a lens on how people are dealing with and talking about COVID-19. This has given risk communication new insights into online audiences.

The lingering effects of the COVID-19 pandemic on society presented the experts at the University of the Free State (UFS) with an opportunity – to conduct a scientific study by analysing our social media data in order to assist government health communicators to reflect on their communication strategies and, in turn, gain new perspectives from the general social media user (public). 

The study – led by Herkulaas Combrink, a data and medical scientist in the UFS initiative for Digital Futures, and Prof. Katinka de Wet, medical sociologist in both the UFS initiative for Digital Futures and the Department of Sociology at the UFS – uses “real-time snapshots of online interactions as a means to augment more traditional methods of conducting research on a given topic; in this case, responses to COVID-19”, said Combrink. 

The findings and ongoing work of the research project were presented to the Parliamentary Portfolio Committee on Communications. “During this meeting, critical engagement took place around risk communication and areas where we can strengthen this research,” said Combrink. Several international influential risk communicators on the African continent were present. 

Digital science at the forefront 

The opportunity to pursue this study was the result of Herkulaas Combrink’s secondment to the Free State Department of Health (FSDOH), where he identified the need to develop additional analytics for the already existing processes in risk communication in order to assist various communication strategies linked to developments regarding COVID-19 infections.  

Combrink also said “because the analysis of social media data does not normally form part of the traditional toolbox of investigation for this type of work, this novel application serves as an addition to the already existing communication analytics”. This research project will strengthen the level of cooperation between the UFS, other institutions, and the FSDOH to “synergistically strengthen communication strategies in relation to COVID-19”. 

By looking at how new knowledge around COVID-19 is developing the method (of analysing social media data), is to stay abreast of trending and burning issues on open-source social media platforms. “It is important to conduct this work using well-defined scientific methodology to extract, explore, analyse, and report on the data,” Combrink says. 

Given the rapidity with which new knowledge around COVID-19 is developing all over the globe, this method lends itself to staying abreast of emergent and burning issues that are trending on open-source social media sites. 

Variety of stakeholders needed

The magnitude of the research study required the involvement of stakeholders from different institutions. “A variety of stakeholders from different institutions are needed not only to contextualise the data, but also to provide social and technical input to solve the problem,” Combrink said.  

Experts included in the project are Dr Vukosi Marivate from the Department of Computer Science at the University of Pretoria, Dr Ming-Han Mothloung from the Department of Community Health at the UFS and the FSDOH, and Dr Samuel Mokoena, Priscilla Monyobo, Mondli Mvambi, and Elke de Witt from the FSDOH. “Without this core team, the work would not have been contextually relevant,” Combrink said. 

News Archive

UFS school of management offers educational workshop to alumni and public
2004-08-27

“The most important responsibilities of the University of the Free State ’s (UFS) School of Management towards its alumni are the provision of quality academic programmes and continuing quality service.” This is according to the Director of the School, Prof Helena van Zyl.

“One of these services is to offer workshops in order to refresh alumni’s better knowledge and to expose them to the latest developments in several fields and disciplines. Such an opportunity is being arranged by the MBA Alumni on 11 September 2004 , when alumni and members of the public are welcome to join in an interesting workshop,” said Prof van Zyl.

The three subjects that will be discussed will of such a nature that all professional and non-professional persons – from lawyers to general practitioners and people in the business world – will benefit from it.

Prof Teuns Verschoor, Vice-Rector: Academic Operations at the UFS will discuss The effect of the promotion of access to information on medical practitioners, patients and their next of kin.

Prof Verschoor’s second presentation will give insight into The professional as an expert witness in court. Medical practitioners will obtain one CPD ethics point for participating in the workshop.

Another highlight of the workshop will be Prof Mukul Gupta from India , who will give a presentation on marketing lessons learned from India .

The first two sessions, led by Prof Verschoor, will take place from 10:00 to 12:00 . The workshop presented by Prof Gupta, will be from 13:00 to 15:00 . The workshop will take place in the CR Swart Auditorium on campus at a cost of R100 per person. Those interested can contact Mr Danie Bredenkamp at 082 5530 535 or banket@mweb.co.za.

More than 100 MBA students have graduated since 2001 and all of them are invited to the Annual General Meeting, which will take place in the CR Swart Auditorium after the workshop.

The annual MBA Alumni Banquet, exclusively for Kovsie Alumni with an MBA qualification from the UFS, will take place on the evening of 11 September 2004 .

For more information Sarien can be contacted at (051) 401-9195 or crouss.ekw@mail.uovs.ac.za.
 

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
27 August 2004

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