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07 April 2021 | Story Rulanzen Martin | Photo istock
Social media discussions have provided a lens on how people are dealing with and talking about COVID-19. This has given risk communication new insights into online audiences.

The lingering effects of the COVID-19 pandemic on society presented the experts at the University of the Free State (UFS) with an opportunity – to conduct a scientific study by analysing our social media data in order to assist government health communicators to reflect on their communication strategies and, in turn, gain new perspectives from the general social media user (public). 

The study – led by Herkulaas Combrink, a data and medical scientist in the UFS initiative for Digital Futures, and Prof. Katinka de Wet, medical sociologist in both the UFS initiative for Digital Futures and the Department of Sociology at the UFS – uses “real-time snapshots of online interactions as a means to augment more traditional methods of conducting research on a given topic; in this case, responses to COVID-19”, said Combrink. 

The findings and ongoing work of the research project were presented to the Parliamentary Portfolio Committee on Communications. “During this meeting, critical engagement took place around risk communication and areas where we can strengthen this research,” said Combrink. Several international influential risk communicators on the African continent were present. 

Digital science at the forefront 

The opportunity to pursue this study was the result of Herkulaas Combrink’s secondment to the Free State Department of Health (FSDOH), where he identified the need to develop additional analytics for the already existing processes in risk communication in order to assist various communication strategies linked to developments regarding COVID-19 infections.  

Combrink also said “because the analysis of social media data does not normally form part of the traditional toolbox of investigation for this type of work, this novel application serves as an addition to the already existing communication analytics”. This research project will strengthen the level of cooperation between the UFS, other institutions, and the FSDOH to “synergistically strengthen communication strategies in relation to COVID-19”. 

By looking at how new knowledge around COVID-19 is developing the method (of analysing social media data), is to stay abreast of trending and burning issues on open-source social media platforms. “It is important to conduct this work using well-defined scientific methodology to extract, explore, analyse, and report on the data,” Combrink says. 

Given the rapidity with which new knowledge around COVID-19 is developing all over the globe, this method lends itself to staying abreast of emergent and burning issues that are trending on open-source social media sites. 

Variety of stakeholders needed

The magnitude of the research study required the involvement of stakeholders from different institutions. “A variety of stakeholders from different institutions are needed not only to contextualise the data, but also to provide social and technical input to solve the problem,” Combrink said.  

Experts included in the project are Dr Vukosi Marivate from the Department of Computer Science at the University of Pretoria, Dr Ming-Han Mothloung from the Department of Community Health at the UFS and the FSDOH, and Dr Samuel Mokoena, Priscilla Monyobo, Mondli Mvambi, and Elke de Witt from the FSDOH. “Without this core team, the work would not have been contextually relevant,” Combrink said. 

News Archive

Largest group on African continent introduced to Sign Language
2016-07-05

Description: z UFS101 SASL Tags: z UFS101 SASL

The introduction of basic Sign Language
as part of the UFS101 course was a great
success. From left are Susan Lombaard,
Annemarie le Roux, Tshisikhawe Dzivhani
(all from the Department of South African
Sign Language), and Lauren Oosthuizen
(UFS101).

Photo: Leonie Bolleurs

As a result of a new initiative at the University of the Free State (UFS), the largest group of students on the African continent took part in a first-year seminar which included Sign Language.

A total of 5400 students on the Bloemfontein Campus and 1000 on Qwaqwa Campus were taught basic Sign Language by Susan Lombaard, Acting Head of the Department of South African Sign Language, and her team members, Tshisikhawe Dzivhani, Annemarie le Roux, and Nicolene de Klerk.

It forms part of the UFS101 module presented to all first-year students. The initiative, begun in the first semester of 2016, will form part of UFS101 in future and was met with an overwhelmingly positive response.

Three segments of course

Sign Language was taught in three segments and positioned as large-class learning experiences in the Callie Human Centre (Bloemfontein Campus) and the Nelson Mandela Hall (Qwaqwa Campus). Students were taught about deaf culture, Sign Language theory, as well as how to sign their names, exchange pleasantries, and have a basic conversation.

A valuable skill to have

“It (the Sign Language experience) was very interesting and helpful,” said one of the students. “It is important to have the ability to communicate with all sorts of people, and to be able to help them in a crisis”. According to another, it sparked an interest in Sign Language. “It is a skill I will continue to use and try to learn more from it,” said a third.

Lombaard – in collaboration with the UFS101 team – will be presenting a paper related to this achievement at the DeafNet Africa Conference in Johannesburg, from 26 to 30 September 2016.

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