Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
30 April 2021 | Story Dr Cindé Greyling | Photo Supplied
René and Richann as Reën.

In the same week, a lecturer at the University of the Free State graduated with a master’s degree in Political Science and topped the charts with her first single as part of the duo, Reën. Within the first week of its release, Vrystaat Vlaktes was the number one hit on iTunes, got more than 300 000 views, and the duo’s Instagram boasts more than 10 000 followers. Not bad for the shy – as she describes herself – René de Klerk. 

An interesting start 

After living in Canada for about four years, René’s family moved back to Bloemfontein where she completed the last three years of high school. She decided to return to Canada after matric for a gap year, which “turned out to be nothing like that at all!” she says. Life was much harder on her own without the protection and support of her family. “Eventually I got a job, and part of my duties were to clean the restrooms – seriously. That is where I started.” 

After applying for dozens of scholarships, René eventually got a bursary to study abroad. “I’ve always wanted to help people in some way – I really want everyone to be OK, to at least have their basic needs met.” She enrolled for a degree in International Studies, which she later completed at the UFS as a BA majoring in Political Science and Communication. Her academic potential did not go unnoticed, and she pursued further studies in Political Sciences while working and lecturing in the department.

A twist in the tale 

René met her partner, Richann Brüssow, during the reality show, Boer Soek ‘n Vrou. “Since I am shy by nature, being so exposed was unnerving, but then again, I got so much out of it.” The two hit it off as a couple, and their shared love for music soon turned into much more than either of them foresaw. “We were honestly just having fun,” René recalls, “and then a production company contacted us!” 

Initially, they thought of becoming wedding singers as a hobby, but Select Music found out about their endeavour and offered them an artist development deal. “I’m astonished,” René says, “my music background included school and university choirs. I never even considered becoming a performing artist. But then I met Richann …”

More to come

This is just the beginning of the road for René and for Reën. René will continue to leave a positive footprint wherever she goes, and Reën is soon to release their second single. “I will always be working in the field of Political Sciences and spend time in the music scene as a bonus,” she concludes. 


News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept