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30 April 2021 | Story Dr Cindé Greyling | Photo Supplied
René and Richann as Reën.
In the same week, a lecturer at the University of the Free State graduated with a master’s degree in Political Science and topped the charts with her first single as part of the duo, Reën. Within the first week of its release, Vrystaat Vlaktes was the number one hit on iTunes, got more than 300 000 views, and the duo’s Instagram boasts more than 10 000 followers. Not bad for the shy – as she describes herself – René de Klerk. 

An interesting start 

After living in Canada for about four years, René’s family moved back to Bloemfontein where she completed the last three years of high school. She decided to return to Canada after matric for a gap year, which “turned out to be nothing like that at all!” she says. Life was much harder on her own without the protection and support of her family. “Eventually I got a job, and part of my duties were to clean the restrooms – seriously. That is where I started.” 

After applying for dozens of scholarships, René eventually got a bursary to study abroad. “I’ve always wanted to help people in some way – I really want everyone to be OK, to at least have their basic needs met.” She enrolled for a degree in International Studies, which she later completed at the UFS as a BA majoring in Political Science and Communication. Her academic potential did not go unnoticed, and she pursued further studies in Political Sciences while working and lecturing in the department.

A twist in the tale 

René met her partner, Richann Brüssow, during the reality show, Boer Soek ‘n Vrou. “Since I am shy by nature, being so exposed was unnerving, but then again, I got so much out of it.” The two hit it off as a couple, and their shared love for music soon turned into much more than either of them foresaw. “We were honestly just having fun,” René recalls, “and then a production company contacted us!” 

Initially, they thought of becoming wedding singers as a hobby, but Select Music found out about their endeavour and offered them an artist development deal. “I’m astonished,” René says, “my music background included school and university choirs. I never even considered becoming a performing artist. But then I met Richann …”

More to come

This is just the beginning of the road for René and for Reën. René will continue to leave a positive footprint wherever she goes, and Reën is soon to release their second single. “I will always be working in the field of Political Sciences and spend time in the music scene as a bonus,” she concludes. 


News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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