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08 April 2021 | Story Thabo Kessah | Photo UFS Photo Archive
Dr KPD Maphalla with former UFS Chancellor, Dr Franklin Sonn, during the graduations in April 2007.

The University of the Free State is sad to learn of the passing of alumnus and award-winning Sesotho literary giant, Dr KPD Maphalla. 

The literary works of Dr Khotso Pieter David Maphalla, like many other African writers and artists, were influenced and characterised by his own era of powerful forms of oppression and exclusion from dominant literary discourses. In his own right and through his writings of poetry, novels, short stories, and kodiamalla (dirge), he articulated a deliberate political and social protest and pushed for a place for African languages in literature at the height of apartheid.  

Ground-breaking novel 

 “He entered the professional scene with his ground-breaking novel, Kabelwamanong, in 1982 at the age of 27.  His career actually started in 1971 while he was still at school. Since his first novel, he has produced at least two books annually, covering the genres of poetry, novels, dramas, and short stories. As a dramatist, Dr Maphalla has written a number of excellent and educative radio dramas for the then Radio Sesotho (now Lesedi FM),” said his long-time friend and Head: African Languages at the University of the Free State, Dr Nyefolo Malete

Honorary degree 

“It was for this writing prowess that he received recognition from the UFS when he was awarded an Honorary Doctorate in Literature by the Department of African Languages during a momentous ceremony on the Qwaqwa Campus in 2007,” added Dr Malete. 

Dr Malete also revealed that, despite losing the use of his right hand after suffering a stroke following a car accident in the late 1990s, Dr Maphalla continued writing using his left hand. “He was adamant that, what he referred to as his ‘supposed disability’, would not deter his passion for writing.”  

Scholarly studies 

Dr Maphalla’s work has also produced numerous scholarly studies by the likes of Profs Moleleki Moleleki (protest poetry), Thapelo Selepe (lament and protest poetry), and Dr Seema Seema (process of cross-cultural communication). He was a committed Qwaqwa community member, who was also instrumental in the founding of Qwaqwa Community Radio (2000) and Metjodi Writers (2006), among others. He has written more than 70 books, many of which have been prescribed texts in schools. 

Some of the awards he has won include: 

  1. South African Centre for Digital Language Resource (SADiLar) Sesotho Lexicographic Unit (Sesiu sa Sesotho) Lifetime Award for outstanding literary works and for promoting Sesotho literature (2019). 

  1. The Literature Festival and the University of the Free State Award for enormous contribution to Sesotho literature by a South African writer (2019). 

  1. Lifetime Achiever Award in Literature awarded by the Department of Arts and Culture (2005). 

  1. M-Net Book Prize for Sesotho poetry (2005).  The first and thus far the only Sesotho author to have received this honour. 

  1. M-Net Book Prize for best novel (1996). 

  1. De Jager-HAUM Literary Award for his volume of short stories, Mohlomong Hosane (1993). 

  1. Thomas Mofolo Trophy for Best Novel, Best Poetry, and the Overall Award (1992). 

  1. Thomas Mofolo Trophy for Best Poetry (1991). 

  1. Dr JJ Moiloa Floating Trophy for Best Sesotho Poetry Book of the Year, Kgapa tsa ka (1985). 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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