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08 April 2021 | Story Thabo Kessah | Photo UFS Photo Archive
Dr KPD Maphalla with former UFS Chancellor, Dr Franklin Sonn, during the graduations in April 2007.

The University of the Free State is sad to learn of the passing of alumnus and award-winning Sesotho literary giant, Dr KPD Maphalla. 

The literary works of Dr Khotso Pieter David Maphalla, like many other African writers and artists, were influenced and characterised by his own era of powerful forms of oppression and exclusion from dominant literary discourses. In his own right and through his writings of poetry, novels, short stories, and kodiamalla (dirge), he articulated a deliberate political and social protest and pushed for a place for African languages in literature at the height of apartheid.  

Ground-breaking novel 

 “He entered the professional scene with his ground-breaking novel, Kabelwamanong, in 1982 at the age of 27.  His career actually started in 1971 while he was still at school. Since his first novel, he has produced at least two books annually, covering the genres of poetry, novels, dramas, and short stories. As a dramatist, Dr Maphalla has written a number of excellent and educative radio dramas for the then Radio Sesotho (now Lesedi FM),” said his long-time friend and Head: African Languages at the University of the Free State, Dr Nyefolo Malete. 

Honorary degree 

“It was for this writing prowess that he received recognition from the UFS when he was awarded an Honorary Doctorate in Literature by the Department of African Languages during a momentous ceremony on the Qwaqwa Campus in 2007,” added Dr Malete. 

Dr Malete also revealed that, despite losing the use of his right hand after suffering a stroke following a car accident in the late 1990s, Dr Maphalla continued writing using his left hand. “He was adamant that, what he referred to as his ‘supposed disability’, would not deter his passion for writing.”  

Scholarly studies 

Dr Maphalla’s work has also produced numerous scholarly studies by the likes of Profs Moleleki Moleleki (protest poetry), Thapelo Selepe (lament and protest poetry), and Dr Seema Seema (process of cross-cultural communication). He was a committed Qwaqwa community member, who was also instrumental in the founding of Qwaqwa Community Radio (2000) and Metjodi Writers (2006), among others. He has written more than 70 books, many of which have been prescribed texts in schools. 

Some of the awards he has won include: 

  1. South African Centre for Digital Language Resource (SADiLar) Sesotho Lexicographic Unit (Sesiu sa Sesotho) Lifetime Award for outstanding literary works and for promoting Sesotho literature (2019). 

  1. The Literature Festival and the University of the Free State Award for enormous contribution to Sesotho literature by a South African writer (2019). 

  1. Lifetime Achiever Award in Literature awarded by the Department of Arts and Culture (2005). 

  1. M-Net Book Prize for Sesotho poetry (2005).  The first and thus far the only Sesotho author to have received this honour. 

  1. M-Net Book Prize for best novel (1996). 

  1. De Jager-HAUM Literary Award for his volume of short stories, Mohlomong Hosane (1993). 

  1. Thomas Mofolo Trophy for Best Novel, Best Poetry, and the Overall Award (1992). 

  1. Thomas Mofolo Trophy for Best Poetry (1991). 

  1. Dr JJ Moiloa Floating Trophy for Best Sesotho Poetry Book of the Year, Kgapa tsa ka (1985). 

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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