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19 April 2021 | Story NONSINDISO QWABE | Photo Supplied
LLB graduate Tshepang Mahlatsi
 
‘Be loyal to your calling and the universe will locate you.’ This slogan is the mantra that University of the Free State LLM student, Tshepang Mahlatsi, lives by. It is also this slogan that carried him through a tumultuous journey during the pursuit of his LLB degree, which he received during the Bloemfontein Campus graduation ceremony on 19 April. 

Mahlatsi began his LLB degree in 2014, but he had to take a break from his academics in 2016 after being clinically diagnosed with depression. He obtained his qualification in 2020. Mahlatsi said 2016 was a year that started on a high note for him as a third-year Law student and newly elected prime for Tswelopele residence, but quickly took a downward dive when he found himself overwhelmed by leadership demands – coupled with the simultaneous loss of loved ones and constant academic pressure. It ultimately led to a breakdown, forcing him to put his studies on hold. "I am graduating with my LLB after life-changing events in my undergraduate years – from student politics, depression, and PTSD, to starting a mental-health organisation and using both CUADS and Kovsie Counselling support services to come back to ‘normalcy’.”

He said the year-long break from his studies left him feeling discouraged as he watched his peers and classmates progress and graduate. "It was the most difficult thing to do to remind myself that I wasn't stupid." 

"This journey exposed a lot about myself; it exposed that with determination and resilience, you can achieve what you set out to achieve. I had to persevere not because I wanted to, but because my family has never seen a graduate. I was doing this for them; to give them something they've never had,” he said. 

UFS support services can save lives 

Mahlatsi would like more students to make use of the UFS support services and not crumble under mental-health problems. "I hope to inspire students to use their support services and not be ashamed – services such as CUADS and Student Counselling and Development. I hope to inspire student leaders and students to realise that you can be a well-rounded student and still have challenges, but eventually, success awaits us all."

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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