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13 August 2021 | Story André Damons | Photo Supplied
Mr Steve Strauss, an alumnus from the Department of Economics and Finance at the University of the Free State (UFS) who donated one of his paintings to the department, pictured with Dr Nico Keyser, head of the Department of Economics and Finance with the painting.

The office of the Head of the Department of Economics and Finance in the University of the Free State (UFS) Faculty of Economic and Management Sciences received a new piece of art in the form of a flower painting donated by an alumnus. 

Steve Strauss, who is now a fulltime painter, donated one of his paintings to the department from which he graduated in 1989 with a degree in BCom Economics. Strauss, who started painting as a hobby while still a student at the UFS, enjoys painting flowers because it reminds him of his mother’s garden.

Dr Nico Keyser, head of the Department of Economics and Finance, says he is delighted that alumni still want to be part of the department and the university. “It points to the extraordinary role that the years at the university have played in one's life, and also the diverse talents that people have besides the academy. Steve enjoyed his years at the university, as they were wonderful years. That is why he decided to donate the painting,” says Dr Keyser.

According to Dr Keyser, Strauss enrolled for a few formal and informal classes from 2011 and now has a studio on the farm in the Schweizer-Reneke district where he lives. 

“Steve Strauss’s motivation to start painting was to express his God-given talent. He is currently a full-time artist, and his work is on display at various galleries in Clarence, Kimberley and Johannesburg. He often attends art festivals to exhibit his paintings. 

“The painting will be on display in the HoD’s office. The donation is much appreciated by the department, and so is all involvement of alumni students in the department. I hope that the future HODs will also find joy from the painting,” says Dr Keyser. 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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