Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
04 August 2021 | Story Giselle Baillie

A project working towards the achievement of the Integrated Transformation Plan of the University of the Free State.


The names of buildings are not neutral ideas – even more so when they reflect, for example, the names or namesakes of people, places, or concepts on campus. Rather, they play a significant role in expressing and shaping what the institution values, who the space is for, and how communities engaging with the space are encouraged to think, feel, and behave. 

The Bloemfontein Campus of the University of the Free State (UFS) is undertaking two name review projects as part of its transformation processes. The first focuses on the review of the names and symbols of buildings utilised as student residences. Framed by the Integrated Transformation Plan (ITP) of the UFS and mandated by the Naming Committee of the UFS, the process entails that all residences evaluate whether their current building/house names reflect and align with the values of the constitution and the values of the UFS, and whether these names create a sense of inclusion and belonging for all within the UFS community. 

Furthermore, whether the symbols (songs, practices, and so forth) utilised within the junior residences are up to date regarding these objectives, and whether they demonstrate and create experiences for their communities that are aligned with these values. 

The second project focuses on the review of the name of a building currently occupied by the Faculty of Health Sciences, and which was utilised as a student hostel in previous years. 

Since early 2021, various partners from the UFS have been engaged in consultations and planning with their stakeholders and communities for these projects, which will unfold in the second semester. 

The objectives of these projects are to engage through education and dialogue processes in critical reflections on the role that the names and symbols associated with buildings on a university campus play in shaping and expressing institutional values and culture, and the associated sense of belonging that it creates for its diverse communities. Furthermore, to provide the opportunity for the UFS community to craft a new institutional culture through new names and renewed cultural practices, where necessary, based on constitutional as well as UFS values.

The UFS community is invited to participate in the projects as follows:

The Bloemfontein Campus Residence Name and Symbol Review Process

9-24 August: A Blackboard platform hosting educational materials on the project will be launched, with the UFS community encouraged to engage with this. 

9-16 August: Junior and day residences will host various dialogues within their houses, focusing on exploring their names and symbols. Senior residences with associated names or conceptual frames, as well as alumni, are encouraged to join these dialogues. Recordings of the dialogues will also be made available on the project’s Blackboard platform. 

16-19 August: A range of institutional dialogues will take place, focused on key reflections regarding the current names of residences. These dialogues will take place daily from 16:00 to 19:00 and will be convened and moderated by SRC representatives. 

Click below to access the different dialogue invitations and to find the virtual links to these dialogues.

16 August 2021

17 August 2021

18 August 2021

19 August 2021

20-24 August: The Bloemfontein Campus community, inclusive of students, staff, and alumni, are invited to participate by expressing their thinking regarding the current building names through an online review platform. Where participants feel that the current name/s are not aligned with constitutional and UFS values and the desired institutional culture of the UFS, they will be encouraged to promote a new name/s as per the guidelines that will be provided for naming. Residence students will also be afforded the opportunity to critically reflect on and review their residence symbols.


23 September: Findings from the review process will be communicated to the UFS community.  

December 2021: The decisions of Council on the review and possible new names will be communicated to the UFS community. 

The CR de Wet Building Name Review Project

2-17 August: A Blackboard platform hosting educational materials on the project be found at this link, with the UFS community encouraged to engage with this.

3-12 August: Students and staff of the Faculty of Health Sciences will engage in dialogues focused on reviewing the name of one of its buildings, the CR de Wet Building, which houses the staff offices, as well as lecture and practical venues of the School of Health and Rehabilitation Sciences and the departments of Family Medicine, Occupational Therapy, Optometry, Biostatistics, Physiotherapy, and Nutrition and Dietetics.

10-11 August: The broader UFS community is invited to also engage in a dialogue focused on reviewing the name of the afore-mentioned building.

11 August: Alumni of the former CR de Wet hostel will engage in a dialogue focused on reviewing the name of the afore-mentioned building.

12-17 August: The Bloemfontein Campus community, inclusive of students, staff, and alumni, are invited to participate by expressing their thinking regarding the current building name through an online review platform. Where participants feel that the current name needs to be changed, they will be encouraged to promote a new name as per the guidelines that will be provided for naming.

23 September: Findings from the review process will be communicated to the UFS community.  

December 2021: The decision of Council on the review and possible new name – where the review necessitated change – will be communicated to the UFS community.  

 

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept