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Bloemfontein Campus Building Name Review Project underway

04 August 2021 | Story Giselle Baillie

A project working towards the achievement of the Integrated Transformation Plan of the University of the Free State.

The names of buildings are not neutral ideas – even more so when they reflect, for example, the names or namesakes of people, places, or concepts on campus. Rather, they play a significant role in expressing and shaping what the institution values, who the space is for, and how communities engaging with the space are encouraged to think, feel, and behave.

The Bloemfontein Campus of the University of the Free State (UFS) is undertaking two name review projects as part of its transformation processes. The first focuses on the review of the names and symbols of buildings utilised as student residences. Framed by the Integrated Transformation Plan (ITP) of the UFS and mandated by the Naming Committee of the UFS, the process entails that all residences evaluate whether their current building/house names reflect and align with the values of the constitution and the values of the UFS, and whether these names create a sense of inclusion and belonging for all within the UFS community.

Furthermore, whether the symbols (songs, practices, and so forth) utilised within the junior residences are up to date regarding these objectives, and whether they demonstrate and create experiences for their communities that are aligned with these values.

The second project focuses on the review of the name of a building currently occupied by the Faculty of Health Sciences, and which was utilised as a student hostel in previous years.

Since early 2021, various partners from the UFS have been engaged in consultations and planning with their stakeholders and communities for these projects, which will unfold in the second semester.

The objectives of these projects are to engage through education and dialogue processes in critical reflections on the role that the names and symbols associated with buildings on a university campus play in shaping and expressing institutional values and culture, and the associated sense of belonging that it creates for its diverse communities. Furthermore, to provide the opportunity for the UFS community to craft a new institutional culture through new names and renewed cultural practices, where necessary, based on constitutional as well as UFS values.

The UFS community is invited to participate in the projects as follows:

The Bloemfontein Campus Residence Name and Symbol Review Process

9-24 August: A Blackboard platform hosting educational materials on the project will be launched, with the UFS community encouraged to engage with this.

9-16 August: Junior and day residences will host various dialogues within their houses, focusing on exploring their names and symbols. Senior residences with associated names or conceptual frames, as well as alumni, are encouraged to join these dialogues. Recordings of the dialogues will also be made available on the project’s Blackboard platform.

16-19 August: A range of institutional dialogues will take place, focused on key reflections regarding the current names of residences. These dialogues will take place daily from 16:00 to 19:00 and will be convened and moderated by SRC representatives.

Click below to access the different dialogue invitations and to find the virtual links to these dialogues.

20-24 August: The Bloemfontein Campus community, inclusive of students, staff, and alumni, are invited to participate by expressing their thinking regarding the current building names through an online review platform. Where participants feel that the current name/s are not aligned with constitutional and UFS values and the desired institutional culture of the UFS, they will be encouraged to promote a new name/s as per the guidelines that will be provided for naming. Residence students will also be afforded the opportunity to critically reflect on and review their residence symbols.

23 September: Findings from the review process will be communicated to the UFS community.

December 2021: The decisions of Council on the review and possible new names will be communicated to the UFS community.

The CR de Wet Building Name Review Project

2-17 August: A Blackboard platform hosting educational materials on the project be found at this link, with the UFS community encouraged to engage with this.

3-12 August: Students and staff of the Faculty of Health Sciences will engage in dialogues focused on reviewing the name of one of its buildings, the CR de Wet Building, which houses the staff offices, as well as lecture and practical venues of the School of Health and Rehabilitation Sciences and the departments of Family Medicine, Occupational Therapy, Optometry, Biostatistics, Physiotherapy, and Nutrition and Dietetics.

10-11 August: The broader UFS community is invited to also engage in a dialogue focused on reviewing the name of the afore-mentioned building.

11 August: Alumni of the former CR de Wet hostel will engage in a dialogue focused on reviewing the name of the afore-mentioned building.

12-17 August: The Bloemfontein Campus community, inclusive of students, staff, and alumni, are invited to participate by expressing their thinking regarding the current building name through an online review platform. Where participants feel that the current name needs to be changed, they will be encouraged to promote a new name as per the guidelines that will be provided for naming.

23 September: Findings from the review process will be communicated to the UFS community.

December 2021: The decision of Council on the review and possible new name – where the review necessitated change – will be communicated to the UFS community.

News Archive

UFS Odeion School of Music (OSM) launched

2011-09-15

The University of the Free State’s (UFS) Odeion School of Music will be launched at the first Dean’s Concert in the Odeion on the Bloemfontein Campus on Friday, 16 September 2011.

The former Department of Music, in the Faculty of Humanities, has been transformed and will henceforth be known as the Odeion School of Music (OSM). This follows in the path of the corporate transition currently taking place at the university, which aims to reflect the progressive and dynamic striving towards excellence, as endorsed by the UFS Vice-Chancellor and Rector, Prof. Jonathan Jansen, and his management group.

Two years ago the faculty formulated a new mission with the aim to become an international faculty of excellence. An important component of it has been to create a pro-active marketing strategy and policy towards internationalisation and curriculum development.

The name Odeion School of Music portrays not only an excellent asset in the Free State, but also nationally and internationally. The school’s new name bears the respected Odeion brand and a number of successful and respected ensembles operate under this brand. These include the acclaimed residential Odeion String Quartet, as well as the Music Department’s student ensembles, the Junior Odeion String Quartet, the Odeion Sinfonia, and the Odeion Choir.

According to Prof. Nicol Viljoen, the Chairperson of the OSM, the name change was motivated by the following objectives:

The idea of a school within the Faculty of Humanities not only reflects an academic profile that does justice to the intention of the Department to reposition itself, but also simulates the current identity of the unit. This encompasses diverse thematic entities not only from an academic perspective, but also from a community and cultural perspective. The unit does this through providing services, which include arts entertainment, the provision of facilities, as well as a strong emphasis on community development.
With regard to an international perspective, it provides attractive possibilities not only from the perspective of a marketing and publicity profile, but also with regard to the identity of the unit.
Hypothetically the new name allows more flexibility to complement the profile with reference to newly anticipated developments. These include the application of prestigious international experts as artistic fellows, membership to progressive European, jointly developed degree programmes and curriculum development initiatives, the founding of a chair in Orchestra Conducting, a master’s degree in Arts Management, as well as the incorporation of bio-kinetics in the teaching methodologies of performance practice, to name but a few.
From a management perspective it could also consolidate the perspective of scarce skill specialisation.
To give momentum to the establishment of the OSM, Mr Marius Coetzee was appointed as Innovation Manager. He is a former Project Manager of the European Degree in International Music Management – a joint degree initiative between three Universities from Norway, the Netherlands and Finland, funded by the EU in Brussels. His aim will be to develop and investigate aspects such as internationalisation, marketing, pro-active recruitment strategies, curriculum development and innovative teaching methodologies.

Mr Coetzee said music conservatories, from both European and American perspectives are managed and maintained as highly successful and substantial brands. From the European perspective some examples include the Sibelius Academy in Helsinki (Finland), the Liszt Academy in Budapest (Hungary), the Grieg Academy in Bergen (Norway) and the former Sweelinck Academy in Amsterdam (Netherlands). Similar to the South African milieu, the majority of music conservatories in the USA and Canada are resident within an academic university.

However, unlike the South African reality, the majority of these institutions have a value-added identity portrayed by a specific name. Such an example is the renowned Peabody Conservatory of the University of Baltimore or the Jacobs School of Music at the Indiana University Bloomington, to name but a few.

The Dean’s Concert will highlight performances of students in the school. The concert will probably become a regular event in future Spring Music Festivals.

Media Release
15 September 2011
Issued by: Lacea Loader
Director: Strategic Communication
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za

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