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04 August 2021 | Story Giselle Baillie

A project working towards the achievement of the Integrated Transformation Plan of the University of the Free State.


The names of buildings are not neutral ideas – even more so when they reflect, for example, the names or namesakes of people, places, or concepts on campus. Rather, they play a significant role in expressing and shaping what the institution values, who the space is for, and how communities engaging with the space are encouraged to think, feel, and behave. 

The Bloemfontein Campus of the University of the Free State (UFS) is undertaking two name review projects as part of its transformation processes. The first focuses on the review of the names and symbols of buildings utilised as student residences. Framed by the Integrated Transformation Plan (ITP) of the UFS and mandated by the Naming Committee of the UFS, the process entails that all residences evaluate whether their current building/house names reflect and align with the values of the constitution and the values of the UFS, and whether these names create a sense of inclusion and belonging for all within the UFS community. 

Furthermore, whether the symbols (songs, practices, and so forth) utilised within the junior residences are up to date regarding these objectives, and whether they demonstrate and create experiences for their communities that are aligned with these values. 

The second project focuses on the review of the name of a building currently occupied by the Faculty of Health Sciences, and which was utilised as a student hostel in previous years. 

Since early 2021, various partners from the UFS have been engaged in consultations and planning with their stakeholders and communities for these projects, which will unfold in the second semester. 

The objectives of these projects are to engage through education and dialogue processes in critical reflections on the role that the names and symbols associated with buildings on a university campus play in shaping and expressing institutional values and culture, and the associated sense of belonging that it creates for its diverse communities. Furthermore, to provide the opportunity for the UFS community to craft a new institutional culture through new names and renewed cultural practices, where necessary, based on constitutional as well as UFS values.

The UFS community is invited to participate in the projects as follows:

The Bloemfontein Campus Residence Name and Symbol Review Process

9-24 August: A Blackboard platform hosting educational materials on the project will be launched, with the UFS community encouraged to engage with this. 

9-16 August: Junior and day residences will host various dialogues within their houses, focusing on exploring their names and symbols. Senior residences with associated names or conceptual frames, as well as alumni, are encouraged to join these dialogues. Recordings of the dialogues will also be made available on the project’s Blackboard platform. 

16-19 August: A range of institutional dialogues will take place, focused on key reflections regarding the current names of residences. These dialogues will take place daily from 16:00 to 19:00 and will be convened and moderated by SRC representatives. 

Click below to access the different dialogue invitations and to find the virtual links to these dialogues.

16 August 2021

17 August 2021

18 August 2021

19 August 2021

20-24 August: The Bloemfontein Campus community, inclusive of students, staff, and alumni, are invited to participate by expressing their thinking regarding the current building names through an online review platform. Where participants feel that the current name/s are not aligned with constitutional and UFS values and the desired institutional culture of the UFS, they will be encouraged to promote a new name/s as per the guidelines that will be provided for naming. Residence students will also be afforded the opportunity to critically reflect on and review their residence symbols.


23 September: Findings from the review process will be communicated to the UFS community.  

December 2021: The decisions of Council on the review and possible new names will be communicated to the UFS community. 

The CR de Wet Building Name Review Project

2-17 August: A Blackboard platform hosting educational materials on the project be found at this link, with the UFS community encouraged to engage with this.

3-12 August: Students and staff of the Faculty of Health Sciences will engage in dialogues focused on reviewing the name of one of its buildings, the CR de Wet Building, which houses the staff offices, as well as lecture and practical venues of the School of Health and Rehabilitation Sciences and the departments of Family Medicine, Occupational Therapy, Optometry, Biostatistics, Physiotherapy, and Nutrition and Dietetics.

10-11 August: The broader UFS community is invited to also engage in a dialogue focused on reviewing the name of the afore-mentioned building.

11 August: Alumni of the former CR de Wet hostel will engage in a dialogue focused on reviewing the name of the afore-mentioned building.

12-17 August: The Bloemfontein Campus community, inclusive of students, staff, and alumni, are invited to participate by expressing their thinking regarding the current building name through an online review platform. Where participants feel that the current name needs to be changed, they will be encouraged to promote a new name as per the guidelines that will be provided for naming.

23 September: Findings from the review process will be communicated to the UFS community.  

December 2021: The decision of Council on the review and possible new name – where the review necessitated change – will be communicated to the UFS community.  

 

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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