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17 August 2021 | Story Lunga Luthuli | Photo Supplied
Christina Mack – believes in praying for communities.

Leaving Rustenburg in the North-West for the Free State, Christina Mack’s life has changed for the better. Mack, a Housekeeping Manager on the University of the Free State (UFS) Bloemfontein Campus, believes in hard work and honesty – these are the principles she has lived by for many years. 

“I was fortunate to get a job as a cleaner at the university in 2006, a position I held until I was promoted to Housekeeping Manager in 2016.

“I believe in myself; I am a hard worker and because I am a manager, I always strive for honesty. When I have a challenging day – especially at work, I engage with colleagues with honesty.”

One of the many UFS women of quality, impact, and care, Mack says she is living the life she imagined through some powerful life lessons.  

“I have learnt that in life, you must appreciate everything that is good, have a vision, focus on education, and know your position. You must not only pray for yourself, but also for your community.”

Women who inspire her include her Line Manager, Ronell Kruger. “She encourages and supports me, and she is a hardworking woman. Ronell motivates her staff. In the team, she is a mentor and supports all of us.”

What worries her is the continued and high number of gender-based violence cases across the country. “Government should create platforms for men to be taught about taking care of women. Women deserve equal rights to their male counterparts.”

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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