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27 August 2021 | Story Dr Cindé Greyling | Photo Sonia Small (Kaleidoscope Studios)
Transforming the South Campus to a digitised university, Dr Maria Madiope is a resilient and strong guardian of the future generations.

Dr Maria ‘Marinkie’ Madiope, who grew up in Garankuwa Pretoria, is not your average professional woman. Her academic record speaks of vigilant style and resilient independence. Dr Madiope is currently the South Campus Principal at the University of the Free State (UFS) in Bloemfontein.

What is the best thing about your job?
It has given me the opportunity to transform the South Campus to a digitised university. I cannot express the feeling I have when welcoming students to the UFS and then presenting qualifications to them, especially to students who have gone through very traumatic home, personal, or academic times. 

What is the best and worst decisions you have ever made?
The best decision I have ever made was embracing education and making sure that I am not only certificated but learn to empower others in a very humble way. I don't want to think about my worst decisions. There's too much regret in everyone's lives to maintain our wavering joy.

What does the word woman mean to you?
It describes a proud warrior. A resilient and strong guardian of the future generations. The archetypal matriarch who is fearless and also tender, powerful but not afraid to demonstrate weakness, and self-sufficient yet dutiful. She is everything and anything, because she knows that she in control of whoever she wants to be. Her entire being is guided by this knowledge and self-love.

Which woman inspires you, and why?
My mom inspires me. She always had a smile on her face no matter how hard she worked, and she loved everyone. Her greatest strength is her ability to let nothing, and no one, remove her crown. “Strong winds may blow, but a QUEEN will bobby pin that thang in place and persevere because she is more than a conqueror.” I am also inspired by Maya Angelou’s poem Still I Rise about the struggle to overcome prejudice and injustice. It is one of Maya Angelou's most popular poems. When read by victims of wrongdoing, the poem becomes a kind of anthem, a beacon of hope for the oppressed and downtrodden.

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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