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27 August 2021 | Story Dr Cindé Greyling | Photo Sonia Small (Kaleidoscope Studios)
Transforming the South Campus to a digitised university, Dr Maria Madiope is a resilient and strong guardian of the future generations.

Dr Maria ‘Marinkie’ Madiope, who grew up in Garankuwa Pretoria, is not your average professional woman. Her academic record speaks of vigilant style and resilient independence. Dr Madiope is currently the South Campus Principal at the University of the Free State (UFS) in Bloemfontein.

What is the best thing about your job?
It has given me the opportunity to transform the South Campus to a digitised university. I cannot express the feeling I have when welcoming students to the UFS and then presenting qualifications to them, especially to students who have gone through very traumatic home, personal, or academic times. 

What is the best and worst decisions you have ever made?
The best decision I have ever made was embracing education and making sure that I am not only certificated but learn to empower others in a very humble way. I don't want to think about my worst decisions. There's too much regret in everyone's lives to maintain our wavering joy.

What does the word woman mean to you?
It describes a proud warrior. A resilient and strong guardian of the future generations. The archetypal matriarch who is fearless and also tender, powerful but not afraid to demonstrate weakness, and self-sufficient yet dutiful. She is everything and anything, because she knows that she in control of whoever she wants to be. Her entire being is guided by this knowledge and self-love.

Which woman inspires you, and why?
My mom inspires me. She always had a smile on her face no matter how hard she worked, and she loved everyone. Her greatest strength is her ability to let nothing, and no one, remove her crown. “Strong winds may blow, but a QUEEN will bobby pin that thang in place and persevere because she is more than a conqueror.” I am also inspired by Maya Angelou’s poem Still I Rise about the struggle to overcome prejudice and injustice. It is one of Maya Angelou's most popular poems. When read by victims of wrongdoing, the poem becomes a kind of anthem, a beacon of hope for the oppressed and downtrodden.

News Archive

UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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