Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
16 August 2021 | Story Dr Cindé Greyling | Photo Supplied
Dr Samantha Potgieter – in the front line of the fight against COVID-19 .


Dr Samantha Potgieter is an infectious disease expert at the Universitas Academic Hospital and affiliated Lecturer in the Department of Internal Medicine at the University of the Free State (UFS). She was also the first health-care worker to receive the Johnson & Johnson vaccine in the Free State. Prior to the COVID-19 pandemic, her main focus was on complicated HIV and drug-resistant TB as well as hospital-acquired infections. Since the emergence of COVID-19, she has been managing the COVID-19 clinical response at Universitas.

What is the best thing about your job?
I work in an amazing team with colleagues who, after 14 years, I can say have become friends.

What is the best and worst decision you have ever made?
Marrying the person that I did is by far the best decision I have ever made. And I must be honest, I regret very few of my decisions. Even the bad ones have turned out to be learning opportunities.

What was/is the biggest challenge of your career?
Navigating the COVID-19 pandemic as an infectious disease physician was by far the biggest challenge of my career. It was an equally fascinating learning curve and an immense privilege to be in a position to contribute.

What does the word woman mean to you?
The word woman means a million different things. We are daughters, wives, mothers, sisters, and friends. We are strong when we need to be and yet vulnerable with those we love. We can be powerful but kind. I love being a woman.

Which woman inspires you, and why?
My mom. She is hands down the kindest person I know. Her quiet strength and her grace – she is everything I strive to be.

What advice would you give to the 15-year-old you?
I spent a lot of time wondering what life is all about, and I still don’t have the answers. But I think I would tell the 15-year-old me to remember that life doesn’t have to be perfect or easy in order to be good.

What is the one self-care thing that you do? 
Cuddling my little ones – it’s my very favourite thing to do.

What makes you a woman of quality, impact, and care?
I am a woman, and I think all women are these things. We all have the capacity to care for those around us and to change our small corner of the earth for the better.
 
I cannot live without … my tribe of sisters, they make me laugh, they hold me up.
My secret weapon is … an early start to the day.
I always have … an extremely messy car (it’s really not my fault)
I will never … buy a pressure cooker – a good friend has put the fear of life into me!
I hope … that my daughter will grow up in a world where she will also be able to say that she loves being a woman.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept