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16 August 2021 | Story Dr Cindé Greyling | Photo Supplied
Dr Samantha Potgieter – in the front line of the fight against COVID-19 .


Dr Samantha Potgieter is an infectious disease expert at the Universitas Academic Hospital and affiliated Lecturer in the Department of Internal Medicine at the University of the Free State (UFS). She was also the first health-care worker to receive the Johnson & Johnson vaccine in the Free State. Prior to the COVID-19 pandemic, her main focus was on complicated HIV and drug-resistant TB as well as hospital-acquired infections. Since the emergence of COVID-19, she has been managing the COVID-19 clinical response at Universitas.

What is the best thing about your job?
I work in an amazing team with colleagues who, after 14 years, I can say have become friends.

What is the best and worst decision you have ever made?
Marrying the person that I did is by far the best decision I have ever made. And I must be honest, I regret very few of my decisions. Even the bad ones have turned out to be learning opportunities.

What was/is the biggest challenge of your career?
Navigating the COVID-19 pandemic as an infectious disease physician was by far the biggest challenge of my career. It was an equally fascinating learning curve and an immense privilege to be in a position to contribute.

What does the word woman mean to you?
The word woman means a million different things. We are daughters, wives, mothers, sisters, and friends. We are strong when we need to be and yet vulnerable with those we love. We can be powerful but kind. I love being a woman.

Which woman inspires you, and why?
My mom. She is hands down the kindest person I know. Her quiet strength and her grace – she is everything I strive to be.

What advice would you give to the 15-year-old you?
I spent a lot of time wondering what life is all about, and I still don’t have the answers. But I think I would tell the 15-year-old me to remember that life doesn’t have to be perfect or easy in order to be good.

What is the one self-care thing that you do? 
Cuddling my little ones – it’s my very favourite thing to do.

What makes you a woman of quality, impact, and care?
I am a woman, and I think all women are these things. We all have the capacity to care for those around us and to change our small corner of the earth for the better.
 
I cannot live without … my tribe of sisters, they make me laugh, they hold me up.
My secret weapon is … an early start to the day.
I always have … an extremely messy car (it’s really not my fault)
I will never … buy a pressure cooker – a good friend has put the fear of life into me!
I hope … that my daughter will grow up in a world where she will also be able to say that she loves being a woman.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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