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16 August 2021 | Story Dr Cindé Greyling | Photo Supplied
Dr Samantha Potgieter – in the front line of the fight against COVID-19 .


Dr Samantha Potgieter is an infectious disease expert at the Universitas Academic Hospital and affiliated Lecturer in the Department of Internal Medicine at the University of the Free State (UFS). She was also the first health-care worker to receive the Johnson & Johnson vaccine in the Free State. Prior to the COVID-19 pandemic, her main focus was on complicated HIV and drug-resistant TB as well as hospital-acquired infections. Since the emergence of COVID-19, she has been managing the COVID-19 clinical response at Universitas.

What is the best thing about your job?
I work in an amazing team with colleagues who, after 14 years, I can say have become friends.

What is the best and worst decision you have ever made?
Marrying the person that I did is by far the best decision I have ever made. And I must be honest, I regret very few of my decisions. Even the bad ones have turned out to be learning opportunities.

What was/is the biggest challenge of your career?
Navigating the COVID-19 pandemic as an infectious disease physician was by far the biggest challenge of my career. It was an equally fascinating learning curve and an immense privilege to be in a position to contribute.

What does the word woman mean to you?
The word woman means a million different things. We are daughters, wives, mothers, sisters, and friends. We are strong when we need to be and yet vulnerable with those we love. We can be powerful but kind. I love being a woman.

Which woman inspires you, and why?
My mom. She is hands down the kindest person I know. Her quiet strength and her grace – she is everything I strive to be.

What advice would you give to the 15-year-old you?
I spent a lot of time wondering what life is all about, and I still don’t have the answers. But I think I would tell the 15-year-old me to remember that life doesn’t have to be perfect or easy in order to be good.

What is the one self-care thing that you do? 
Cuddling my little ones – it’s my very favourite thing to do.

What makes you a woman of quality, impact, and care?
I am a woman, and I think all women are these things. We all have the capacity to care for those around us and to change our small corner of the earth for the better.
 
I cannot live without … my tribe of sisters, they make me laugh, they hold me up.
My secret weapon is … an early start to the day.
I always have … an extremely messy car (it’s really not my fault)
I will never … buy a pressure cooker – a good friend has put the fear of life into me!
I hope … that my daughter will grow up in a world where she will also be able to say that she loves being a woman.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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